Being a seasonal business can be a real challenge. While you might have had great success during your busy season, your shoulder season and off season could severely set your business back if you’re not careful. Luckily, one thing that can help you keep that positive momentum throughout the entire year is an effective blogging and online presence. But when you only have a short window of time where your content is going to be relevant, how can you sustain a content posting schedule all year long? To help make this easier for your business, here are three blogging tips for all seasonal businesses.
Don’t Stop During The Off Season
One of the most important things to remember regarding your blog and social media presence during the off season is to not stop posting. Just because you’re not currently getting more business through these efforts doesn’t mean that your posts won’t eventually bring you more business in the long run. According to Stephen Sheinbaum, a contributor to Entrepreneur.com, maintaining your business’s visibility during your off season is very important for ensuring that you’re on the forefront of your audience’s mind once your busy season comes back around. So if it’s possible, do whatever you can during your off season to continue building your online relationships with your followers to help them strengthen their loyalty to you and your business.
Focus On Quality, Usable Content
To make the greatest impact with the content you’re creating during your off season, you’ve got to focus your efforts on writing quality, usable content. According to Brianne Shelley, a contributor to HubSpot, just because your customers or clients can’t immediately use your products or services doesn’t mean that they can’t still find your information valuable. Especially at a high-level, generally informative stage, your customers may actually find this type of content more useful than the more promotional content you might be prone to creating during your peak season.
Be Wary Of Stereotypical Seasonal Topics
When searching for topics to write on, you may be tempted to fall back on some old reliables related to the season you find yourself in. But according to Suzan St. Maur, a contributor to Business2Community.com, you should be careful about posting stereotypical pieces of content about a particular season, like the holidays. Unless you’re finding a new way to approach the topic or giving it a fresh spin, this content could easily get lost in all the other content being created about the same type of idea at this same time of year.
If you’re concerned about how to keeping blogging when you’re a seasonal business, consider using the tips mentioned above to help you do just that.