If you have an ecommerce business, you likely spend a lot of time managing your website. From goal completions to content calendars, a fair amount of work gets put into the efficiency and effectiveness of your website each and every day. Knowing this, why would you ever want to exclude someone from joyfully experiencing your website based on the device they’re using?
When you don’t have responsive web design, you’re doing exactly that. While making this change may seem like more than you want to handle right now, not having responsive web design could severely hinder your website’s ability to bring you success. If you’re still not sold, here are three important reasons your business needs to use responsive web design.
Your SEO Will Thank You
Business owners who are concerned about SEO success in the slightest should take responsive web design very seriously. According to Hayley Francis, a contributor to SearchEngineJournal.com, having responsive web design is one of the best things you can do to give your users a great online experience and drastically reduce your bounce rate, both things that will majorly help your SEO. If your company has a focus on SEO but hasn’t yet embraced responsive web design, consider taking that jump soon.
The Future Looks Bright
Unlike many other Internet marketing tweaks, responsive web design isn’t something that will only work to bring in more or better traffic for a short period of time. This is because, according to Luke Summerfield, a contributor for HubSpot.com, responsive web design is made to adapt to a device based on the size of its screen, not just the device itself. This means that regardless of the future technologies created by phone or tablet creators, your website will fit perfectly to that screen size because of the responsive design you’ve employed. Therefore, a one-time design change will work with many devices for the foreseeable future with very little maintenance on your part.
Highly Recommended By Search Engines
When search engines tell you that they look highly on something, it’s in your best interest to listen and respond accordingly. This is exactly what they’ve done with responsive design.
Search engines like Google have come out and said that responsive web design is the best choice for modern websites. According to John Rampton, a contributor to the Huffington Post, this is due to responsive web design increasing overall conversion rates, creating a better experience for visitors, and being easier for business owners to manage. With this being the case, you almost can’t afford to not have your website using responsive design.
Creating your website with the ability to look good and work correctly regardless of the device being used is a great advantage for your business. Consider looking into your options for responsive web design today if you’ve yet to make this change.