If you’re ready to start creating some video content for your business or your brand, it can be intimidating to try this for the first time. However, with how well video content does with consumers and customers, it could be well worth your time and money to put video content together. The trick here is making sure that you’re creating quality content that people actually want to spend time watching.
To help you get your videos to this point, here are three things to figure out before starting production on video content.
Make A Plan First
Before you start recording anything, the very first thing you’ll want to do is make a firm plan for what you want to do for your video.
As part of your plan, Sophia Bernazzani, a contributor to HubSpot.com, recommends that you create a script, write out a storyboard, and plan what shots you’re wanting to get for things like b-roll. Even if you don’t stick to all of these things exactly, taking the time to figure this out before you begin recording can help you stay on track with your video and can assist you in creating higher-quality content. So rather than just sitting down in front of a camera and winging it, consider making at least a vague plan first.
Sound And Lighting
While some of the most viral videos are ones that have just been taken on someone’s phone, if you’re creating video content for a more professional purpose, you’ll want to use at least some professional-style equipment. This is especially important when it comes to sound and lighting.
For the best sound for your video, Dan Shewan, a contributor to WordStream.com, advises that you don’t film in a room that will have any form of echo. Sound bouncing off the walls can really wreak havoc with your video. Also, when you’re lighting the shot, try to use soft lighting and reflective fill lights to help keep harsh lighting off of the subject of your video and make everything look better and more professional.
The Length Of Your Video
If you’re going to go through all this effort to create a video, you’re probably not going to want to create something that’s just a few seconds long. But on the other hand, you also don’t want to put together a crazy long video that no one really ever finishes.
To find the right length of time for your videos, Jeremy Vest, a contributor to Social Media Examiner, recommends staying somewhere between seven and fifteen minutes. This way, you’ll have the time to expound on any ideas or points you’re trying to make without droning on or filling your time with fluff.
If you’re going to start making video content for your business, consider using the tips mentioned above to help you plan the production out for the most success possible.