When you have a business, your online presence can have a huge impact on how successful your business is able to be. But sadly, just having a website or social media profiles likely won’t be all it takes to have success online. To really make an impact here, you have to know how to affect your search rankings so that people can find you online when searching for something relevant to your business.
To help you see how this can be done, here are three things you can do to move up in your search rankings.
Know What Search Engines Want
Before you take any steps to improve your search rankings, you first have to know how search rankings are determined and what the search engine wants from you in order to put you higher in the rankings.
In general, what search engines really want is for people using their services to be able to quickly and efficiently get the information they want and need from their search. This means that, if you get shown as a result for something, the search engine wants to ensure that their searcher will find exactly what they were looking for with you. If they don’t, this can negatively affect your search rankings. But as long as you’re creating content that is relevant to their search and offers them some real value, the search engines should reward you accordingly with a higher ranking.
Keep Things Moving Fast
The speed of your website can also help you rank better or worse in the search results.
From a user experience standpoint, no one wants to sit and wait for a website to load. Even just a few seconds can be the difference between someone navigating away from your site. And search engines know this. So if you have big photos or other elements on your website that are causing your site to load more slowly than it could be, do what you can to compress those images and quicken things up in order to get better rankings.
Make Sure Everything Is Running Smoothly
Aside from how quickly your website loads, another thing you have to be on top of in order to rank as high as possible in the search results is that everything on your website is running smoothly.
Especially when it comes to links on your website, if something is broken or goes to the wrong URL destination, this can be a big problem for the user experience and your rankings. So if it’s been a while since you’ve checked the links on your website, make sure everything is working correctly and going where it should be to potentially boost your rankings.
If you’re wanting to get your website to rank higher in the search results pages, consider using the tips mentioned above to help you learn how you can move up.