For online businesses, having a strong marketing team is going to help take your product or service to the next level and to even greater markets. However, if your marketing team is struggling with communicating amongst themselves, it’s going to make effectively communicating with your target an even more difficult job than normal. To help with this, here are three things you can do to make the communication within your marketing team more productive.
With creative teams especially, ensuring everyone is working from the same information is vital. If the person in charge of a key part of your strategy or execution is working with less information than they should be due to a failure of communication, it can result in a failure of the whole team. For this reason, Daniel Chioco, a contributor to Business2Community.com, advises marketing teams to develop a framework for how to communicate that is followed for each and every project. This could include updating all information on a spreadsheet, having a group email list, having private chat software and many other options. Just so long as everyone knows how to update the rest of the group with pertinent information, any way you choose to have inclusive communication should work for your team.
Communicating Negative Feedback
Marketing is the part of your business that requires creative thinking and subjectivity. The problem with this is that it also means that there can be a lot of opinions floating around as to what direction will be best. In these types of situations, there is often negative feedback that needs to be communicated if a team member executing on the work is a little off base. But if this information isn’t communicated effectively, it can throw a wrench into the flow of the whole team.
To make giving negative feedback easier, the HR Specialist of BusinessManagementDaily.com developed a seven-step approach for conveying negative feedback to a team member. Some of the steps include giving the feedback immediately, giving them credit for the things they’ve done well, and putting the feedback in writing.
It’s important that all your communications within your marketing team foster creativity. If people within your team don’t feel like their input or contributions are appreciated, it can severely stifle the effectiveness of your team. To make sure the creativity of your team remains intact, Sally House, a contributor to HubSpot.com, recommends for marketing team leaders to speak with emotions while having goals in mind when talking to their team. These two things will help make everyone on the team feel comfortable being themselves and sharing their ideas to make the marketing strategy better.
Without solid communication within your online marketing team, you may not find the success you want as quickly as you might otherwise be able to. Use the tips mentioned above to encourage good communication within your team and maintain a high level of marketing success.