If you have a local business or a business that works in specific service areas, having a successful website can make or break your business. While word of mouth can work great for many established businesses, those who are just starting out and are relying on people being able to find them online need to know how to get those people to their websites and converting. The best way to do this is through creating location-specific landing pages. However, many have found that this is easier to know than to do. So to help make this a little easier on your business, here are three tips for creating location-specific landing pages.
Always Create New Content
Depending on the area you’re working in, you could have anywhere from a handful of location pages to a few dozen location pages. And although it will be a lot of work, Miriam Ellis, a contributor to Moz.com, advises that you always create new content for each of these pages. By doing this, you’ll be able to set yourself apart from the other businesses like yours in the area who choose to overlook this advice. So whether you’re a lawyer in Tulsa or a florist in Seattle, make sure you take the time to write fresh content on every landing page you choose to create for each neighborhood or community you service.
Make Sure They’re Mobile Friendly
In addition to having great content that’s unique to each of your landing pages, it’s also crucial to their usability that they’re accessible over mobile. According to Neil Patel, more than half of all monthly searches on done on mobile devices. This means that if someone in your area is actively out looking for the location of a business like yours but can’t find it due to a lack of being mobile-friendly, you’re going to miss out on a huge slice of the market share.
Become Easy To Find
To get the most traffic possible to your website and your location-specific landing pages, you have to make them easy to find online. To do this, Marcus Miller, a contributor to Search Engine Land, advises that you have maps, your NAP, and social sharing buttons on every page. With these features on your landing pages, you’ll make it easier for people to search for you online and then find your location so they can physically reach out to you or come to your place of business. And with social sharing buttons, your customers can let their followings know that they’ve used your services and are willing to share you as a reference, bringing in even more traffic to you.
If you’ve been having a problem knowing how to create or what to include on your location-specific landing pages, consider using the tips mentioned above to help you get these all-important pages up and running.