Mobile Internet usage has taken the world by storm in the last few years. With the ability to do almost anything from your mobile device, from making a purchase to checking on your personal finances, businesses who know how to maximize their impact with mobile users have a much greater chance at online business success. However, the classic principles of Internet marketing may need a little tweaking to be as effective with increasing mobile traffic as with other forms of traffic. To help you see how, here are three tips for getting more mobile traffic to your website than you’re currently experiencing.
Encourage Visitors to Stay
According to Greg Hickman, a contributor to BoostBlogTraffic.com, traffic that comes to your website from mobile is more likely to bounce off your website than any other stream of traffic. Because of this, the real question you should be asking is what you can do to encourage mobile traffic coming to your website to stay and go even further into your pages. For this reason, a great way to attempt to maximize your mobile traffic is to work on conversion rate optimization for your website as a whole. While this may not encourage more visitors to begin coming to your site, it will help you to keep quality visitors there for a longer period of time.
Try Mobile Advertising
To begin bringing in more new visitors to your site from mobile, Rachel Pasqua, a contributor to Marketing Land, suggests trying your hand at mobile advertising if you’ve yet to do that. This could include various forms of mobile advertising, such as search engine marketing, display ads and much more. By using both a paid and organic acquisition strategy, you’ll hopefully see an even bigger jump in the amount of new traffic you’re able to bring in from mobile avenues.
Use Video When Possible
Dennis Velasco, a contributor to XTendly.com, shares that one of the greatest ways you can improve the amount of traffic you’re getting to your site from mobile sources is to include video content as much as possible. Video content is much more interesting that almost any other form of content, especially when it comes to mobile users. And because videos are so easily shared from mobile devices, you also have a decent chance of creating viral content in video form if you’re able to give your audience something they can thoroughly enjoy and share with others. If you don’t have any videos for your mobile visitors yet, considering creating something in this content vein soon.
Businesses now can’t afford to ignore mobile users and the impact they can have on their online success. Use the tips mentioned above to see a growth in the mobile traffic coming to your website and find more success online than ever before.