When constructing your business website, there are many areas in which you’re having to split your focus. From content creation to SEO optimization and more, there’s a lot that has to be working in order for your site to be performing optimally. However, one area that is often overlooked is the Contact Us page. But just because this page might not be on the forefront of your mind when it comes to your website doesn’t mean it isn’t vitally important.
An under-optimized Contact Us page can be detrimental to your online business. So what can you do to make this page as successful as possible. Include your name, phone number, address and hours? Anything else? To help those stuck with how to take full advantage of this page, here are three tips for improving your website’s current Contact Us page.
Understanding the Purpose of the Contact Us Page
As mentioned previously, a Contact Us page should be more than just a list of information about your business. According to Kathleen Fealy, a contributor to WebMarketingToday.com, contact pages in general can be used for consumer resources, lead generation, trust promotion, lead qualification and much more. However, if you’ve only included a small amount of information thrown on the page, you’re definitely not using this page to its full potential. Consider what you could be using your Contact Us page for in addition to just a resource to help you see specific areas in which you can improve.
Optimize Your Contact Forms
If you plan to use your Contact Us page as a way to produce or qualify leads, you should consider spending a decent amount of time perfecting the contact form in which you plan to retrieve this information. Chuck Longanecker, a contributor to QuickSprout.com, recommends for businesses to optimize their contact forms by having a small amount of form fill fields, helpful direction, and elements of trust to make the user feel comfortable. Without these three things, you may find it difficult to convert visitors who make it to your Contact Us page.
Offer Instant Communication
Depending on how well you’ve optimized your Contact Us page and your contact forms for user experience, Daniel Alves, a contributor to Mashable, suggests considering including some form of instant communication on your Contact Us page as well. For many Internet users, giving away some of their personal information, such as a phone number or email address, doesn’t jive well with them. However, if you reach out to them while they’re on your Contact Us page, you may have a better chance of getting a conversion than if you left them on their own at this stage. Adding this feature could be just what you need to get your Contact Us page functioning at its finest.
If you’ve let your Contact Us page sit on the back burner for too long, now’s the time to begin making changes that could positively affect your entire digital marketing strategy. Use the tips mentioned above the begin improving this area of your website today.