If you’re running an ecommerce website, arguably the most important number you’re going to be concerned with is your online sales. If your website isn’t performing the way it should be, one of the biggest indicators will be a low sales number.
When you experience a drought in online sales, it can be difficult to know what you can do to bring those numbers back up. So to help you rise from the ashes of low sales numbers, here are three tips for increasing the number of sales you get on your ecommerce website.
Always Supply Relevant Information With Products
Even if you have fantastic products or services offered on your website, if your potential customers don’t see the information they’re looking for regarding your merchandise, they likely won’t complete your online purchasing process. So to ensure that your visitors are given the exact information they desire to make their purchasing decision, Henneke Duistermaat, a contributor to KISSmetrics.com, shares that you want to make your product descriptions as seductive as possible.
In order to do this, Duistermaat suggests including a full list of product features and benefits while still making the content easily scannable. If you’re able to accomplish this, your visitors will be provided with the information they need to make their buying decision in such a way that they won’t be able to resist adding your items to their shopping cart.
Subtly Cross Sell or Upsell
If you’re having moderate success moving merchandise on your website but would like to pad your numbers a bit more, consider adding subtle cross selling or upselling options to your website. According to Anna Gervai of MarketingGum.com, Amazon claims that 35 percent of their sales come through their ability to effectively cross sell, giving you all the more reason to try this technique yourself.
To make the most of cross selling or upselling on your website, Gervai recommends businesses always be aware of two things: price and relatability. If you’re able to give your visitors an upsell or cross sell that matches their desired product in price range and purpose, you should find ample success in subtly cross selling or upselling your customers.
Simplify the Purchasing Process
One of the best ways to increase sales on your ecommerce website is to simply simplify the purchasing process for your visitors. According to a study reported on by Patrick Spenner and Karen Freeman of the Harvard Business Review, customer engagement was much higher for companies that made the “purchase-decision journey” easy on their visitors. You can do this by simplifying aspects of your website like the navigation, shopping cart and registration for purchase. If you’re able to streamline these sections of the purchasing process, you should see an increase in sales as well.
With the importance that sales hold for ecommerce businesses, doing all you can to increase this number will prove to make your business more successful and your customers happier. If you’re looking for ways to boost your online sales, consider implementing the tips mentioned above today.