In the world of business, it is imperative that the world know of your existence. Making yourself known is how you build your clientele. Granted, some of the ways we make ourselves known can be bad for the health of our company, but that’s why it’s so important to maintain integrity.
Thanks to the internet, the aspect of advertising your business has been made much easier through the avenue of online marketing. And because of technology, there are several ways you can go about getting your business’s name out there. Below are three of them.
Simply Cell Phone
Do you own a cell phone? The mass majority of the world is probably giving us the duh look right now. Owning a cell phone has become as common as a putting on a pair of pants in the morning. Everyone either has one or has access to one.
When initially setting up the conduits for the online marketing of your company, having a PC is probably the easiest route. However, after everything is set and ready to go, it will be your cell phone that you accomplish the majority of interactions with.
Make sure to get a reliable one. While you’re at it, give thought to the durability, as well. You may not be in the business of construction, but the time and trouble it takes to replace a phone could mean lost opportunity in advertising your brand.
At first glimpse, this sounds like an alien species made popular on Star Trek, but it’s not. Trello is a wonderful way to collaborate with your marketing team. In the old days, you had to send emails to everyone on your team and then wait for everyone’s response.
Afterwards, you spent precious time going back and forth until everyone was on the same page. With Trello, you can quickly invite the whole team to an online meeting at the same time. With everyone there, you have the ability to discuss things immediately and accomplish your tasks much quicker.
For example, let’s say you run a toy company and you want to make the new toy car your company is building blue. With Trello, you can message that idea to everyone in the group at the same time, allow them to weigh in on the decision, and then go from there.
One of the things that businesses depend on when making marketing decisions is the success or failure of previous ideas. It’s simply a waste of time and money to hang the progress of your company on a decision you aren’t sure is making a positive impact. Kissmetrics will help you avoid that trouble. It’s not the cheapest app at $120 a month, but it could literally save and make you millions.
It works by analyzing every move you make in your company and comparing them to the market in which you ascribe to. With this information, Kissmetrics keeps you informed about the decisions that are costing you and those that are filling your wallet. With this app, there is no more guessing.
Online marketing is essential. With the tools above, it can be easy, as well.