There are a ton of home improvement services out there. Major corporations. Mom and pop establishments. Local joints. Multinational outfits. But, as far as the online marketing world goes, to a degree, everyone is on an equal playing field.
So what can you do, as a home improvement services company, to work with available marketing techniques to get the right ratio of output to income? A few ways that will help you improve your bottom line will include using blogs to present valuable information, setting up an online chat option for clients, using word of mouth via social media channels, keeping a great gallery up on you site, and promoting your services using client quotes.
Use Blogs With Valuable Information
One of the single best ways to market your home improvement business is by supplying valuable information for free on your blog. It doesn’t take much effort, but it shows potential clients that you’re both knowledgeable and willing to work toward improvement their education and understanding of your industry.
Have an Online Chat Set
If you set up an online chat option, that can do wonders for your marketing efforts as well. Instead of having people need to wander around your site looking for information, all they have to do is hit a single button, and a real human employed by your company will be right there to help answer all of their questions, and also potentially to sign them up for the services they need. That’s the fastest way to get a sale possible, and the overhead for that method is incredibly low!
Use Word of Mouth Via Social Media
One way to market your home improvement company doesn’t cost any money at all, but rather just relies on having an understanding of social media marketing. Get your message together, learn who your audience is, find a channel that they trust, and put your message in it. Remain interactive, constantly put out information that is valuable without being self-promotional. These small tips add up to huge positive value!
Keep a Great Gallery Up
If your company is involved in home improvement, show pictures of successful projects! For possible clients who want proof other than text on a screen saying how awesome you are, simply put up a few great snapshots and watch the positive attention work to your advantage.
Promote By Using Client Quotes
And finally, if you have quotes from some of your former clients, put those in big, bold letters on your website. There something to be said for promoting yourself effectively, but it’s a whole different category when you have actual people that have used your service saying good things about you.