Not enough time to write quality content on them all, build linkbait/social media compatible posts. Not enough time to track buzz in each niche and report on it. Not enough time to comment in other blogs in each niche and build reputation. Like Vyoma above, we were both ready to pack it all in even though blogging was the most fun thing at the start.

The current strategy is to continue working on the one domain/brand using subdomains to diversify into other niches while still keeping the brand awareness. I’m not saying that multiple blogs aren’t part of our strategy, but too many would wipe us out.

Also interesting comment from Vyoma, thanks again!

Started of with a all-in-one personal+technology+design+art blog. It had no direction. It had no good readership base as its topics varied. This was an attempt at becoming a power house blog but was executed poorly. But still, it did keep me interested in blogging.

Then I split up to multiple blogs – but got spread too thin. The blogs were focused on certain topics but it spread me too thin. Could not focus on anything. I was loosing interest in blogging.

Then, I brought them all back together, and only have additional blogs when the depth of my writings on a particular topic warrants it. At present, I am having three blogs.

A personal blog that records just about any topic.

A technology + design blog.

An art blog.

The setup is favourable to me. The personal blog keeps fueling and incubating my ideas. The blog post related to the topics of the other two blogs result in a well researched articles in them.

Let’s turn it around. Why didn’t it work for you and your wife, running multiple blogs?

One person can only do a finite amount of work and invest a finite amount of enthusiasm into multiple blogs. 10 blogs, even as a hypothetical, is a recipe for burnout.

That feels like enough to me really as I struggle to come up with topics for just two.