If you’ve just created a website for yourself, whether it’s for a new business or for reasons more personal than professional, you’ve just become a drop in the ocean of millions of websites that already exist. Thinking about it this way, it can seem very intimidating and, frankly, unlikely that you’ll even be able to carve out a place for yourself to show up in any type of search results online or even have many people find your website among the noise of all the rest. But if you know some tricks of the trade, you can create some impact with your website. So to help you make this happen, here are three tips for getting more online traffic to your new business website.
Focus On On-Page SEO Tactics
Without a lot to your name at this point, there’s only a slim chance that someone will just randomly stumble upon your website in any type of organic way. Because of this, it’s now up to you to figure out how to make your website pop up for more people when they’re cruising around the Internet. A big part of this, according to Brad Keys, a contributor to Forbes.com, is going to come from your on-page SEO tactics. If you’re able to create this type of solid foundation for your website, meaning you’ve added and carefully created web pages that tick all the basic SEO boxes, you’ll have a much better chance of being found in search results and getting people to come to your website through this channel.
Encourage Visitors To Promote You
Once you get someone to your website, your focus should now shift to making that person a return visitor and somehow encouraging them to share your content with their own online following. To help with this encouragement, Neil Patel, an online marketing guru, recommends offering your visitors something if they give your website a social share. This could be something like a coupon code, bonus content, and more.
Keep What’s Working, Trash What Isn’t
When you have your website set up just how you want it and in a way that you think will produce results for you, it’s now time to start A-B testing to see what’s actually working. By running A-B tests through making small changes to aspects of your website and then seeing which change performs best, Annie Pilon, a contributor to Small Business Trends, shares that you’ll be able to make more informed decisions about keeping what’s working and trashing what isn’t. In order to do this, you’ll have to follow your analytics closely and look critically at all reports from your website.
To help your new website become a success, consider using the tips mentioned above to learn how to drive more traffic to your URL.