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	<title>Comments on: 7 steps to a good company name</title>
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	<link>http://www.wisdump.com/business/7-steps-to-a-good-company-name/</link>
	<description>Dumping wisdom on design and the web</description>
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		<title>By: farlane</title>
		<link>http://www.wisdump.com/business/7-steps-to-a-good-company-name/comment-page-1/#comment-4243</link>
		<dc:creator>farlane</dc:creator>
		<pubDate>Sun, 02 Apr 2006 12:23:31 +0000</pubDate>
		<guid isPermaLink="false">http://wisdump.com/?p=164#comment-4243</guid>
		<description>I think the folks at Gawker have done an amazing job with this. Short, memorable names that fit the theme of each of their blog/channel things like a glove.</description>
		<content:encoded><![CDATA[<p>I think the folks at Gawker have done an amazing job with this. Short, memorable names that fit the theme of each of their blog/channel things like a glove.</p>
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		<title>By: Ivan Minic</title>
		<link>http://www.wisdump.com/business/7-steps-to-a-good-company-name/comment-page-1/#comment-4242</link>
		<dc:creator>Ivan Minic</dc:creator>
		<pubDate>Fri, 31 Mar 2006 07:58:23 +0000</pubDate>
		<guid isPermaLink="false">http://wisdump.com/?p=164#comment-4242</guid>
		<description>Not bad ;)</description>
		<content:encoded><![CDATA[<p>Not bad ;)</p>
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		<title>By: Di Overton</title>
		<link>http://www.wisdump.com/business/7-steps-to-a-good-company-name/comment-page-1/#comment-4241</link>
		<dc:creator>Di Overton</dc:creator>
		<pubDate>Wed, 29 Mar 2006 23:50:58 +0000</pubDate>
		<guid isPermaLink="false">http://wisdump.com/?p=164#comment-4241</guid>
		<description>One of my companies is called @1, yes original but impossible for databases and search engines to find. It does stick in peoples minds but when telling someone, over the phone, my email address it is really difficult, to many @s. The web address has to be www.at1.uk.com.
The second company I own is called wheredidyoubuythat.com again it sticks in peoples minds.
Both names are appropriate to the businesses they represent @1 being an integrated marketing company and wheredidyoubuythat.com being a global luxury homewares website selling unusual designer products - hence where did you buy that? 
Problems - @1 comes first in listings only if @ can be used and wheredidyoubuythat.com comes last. 
Hey, and we are a marketing agency that does this sort of thing for a living. If it is unique then it will be remembered but hardly ever searched for on Google etc.
Now the Beatles (Apple Corp) company has taken Apple (Mac) to court. You can&#039;t win &#039;em all.</description>
		<content:encoded><![CDATA[<p>One of my companies is called @1, yes original but impossible for databases and search engines to find. It does stick in peoples minds but when telling someone, over the phone, my email address it is really difficult, to many @s. The web address has to be <a href="http://www.at1.uk.com" rel="nofollow">http://www.at1.uk.com</a>.<br />
The second company I own is called wheredidyoubuythat.com again it sticks in peoples minds.<br />
Both names are appropriate to the businesses they represent @1 being an integrated marketing company and wheredidyoubuythat.com being a global luxury homewares website selling unusual designer products &#8211; hence where did you buy that?<br />
Problems &#8211; @1 comes first in listings only if @ can be used and wheredidyoubuythat.com comes last.<br />
Hey, and we are a marketing agency that does this sort of thing for a living. If it is unique then it will be remembered but hardly ever searched for on Google etc.<br />
Now the Beatles (Apple Corp) company has taken Apple (Mac) to court. You can&#8217;t win &#8216;em all.</p>
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	<item>
		<title>By: j. brotherlove</title>
		<link>http://www.wisdump.com/business/7-steps-to-a-good-company-name/comment-page-1/#comment-4240</link>
		<dc:creator>j. brotherlove</dc:creator>
		<pubDate>Wed, 29 Mar 2006 21:30:43 +0000</pubDate>
		<guid isPermaLink="false">http://wisdump.com/?p=164#comment-4240</guid>
		<description>Great write up. I am going through a name choice project that is driving me up the wall. Problem is, I can&#039;t move forward with the business until I resolve the name.</description>
		<content:encoded><![CDATA[<p>Great write up. I am going through a name choice project that is driving me up the wall. Problem is, I can&#8217;t move forward with the business until I resolve the name.</p>
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		<title>By: Scrivs</title>
		<link>http://www.wisdump.com/business/7-steps-to-a-good-company-name/comment-page-1/#comment-4239</link>
		<dc:creator>Scrivs</dc:creator>
		<pubDate>Wed, 29 Mar 2006 08:46:14 +0000</pubDate>
		<guid isPermaLink="false">http://wisdump.com/?p=164#comment-4239</guid>
		<description>Originally I came up with an actual &lt;a href=&quot;http://9rules.com/about/&quot; rel=&quot;nofollow&quot;&gt;list of 9rules&lt;/a&gt; and that&#039;s where the name came from.</description>
		<content:encoded><![CDATA[<p>Originally I came up with an actual <a href="http://9rules.com/about/" rel="nofollow">list of 9rules</a> and that&#8217;s where the name came from.</p>
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		<title>By: praetorian</title>
		<link>http://www.wisdump.com/business/7-steps-to-a-good-company-name/comment-page-1/#comment-4238</link>
		<dc:creator>praetorian</dc:creator>
		<pubDate>Wed, 29 Mar 2006 04:13:39 +0000</pubDate>
		<guid isPermaLink="false">http://wisdump.com/?p=164#comment-4238</guid>
		<description>What does 9rules mean?</description>
		<content:encoded><![CDATA[<p>What does 9rules mean?</p>
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	<item>
		<title>By: Christian Montoya</title>
		<link>http://www.wisdump.com/business/7-steps-to-a-good-company-name/comment-page-1/#comment-4237</link>
		<dc:creator>Christian Montoya</dc:creator>
		<pubDate>Wed, 29 Mar 2006 03:47:23 +0000</pubDate>
		<guid isPermaLink="false">http://wisdump.com/?p=164#comment-4237</guid>
		<description>Oliver: It&#039;s just not obvious, and thus goes over most people&#039;s heads.</description>
		<content:encoded><![CDATA[<p>Oliver: It&#8217;s just not obvious, and thus goes over most people&#8217;s heads.</p>
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		<title>By: The Gimp</title>
		<link>http://www.wisdump.com/business/7-steps-to-a-good-company-name/comment-page-1/#comment-4236</link>
		<dc:creator>The Gimp</dc:creator>
		<pubDate>Tue, 28 Mar 2006 20:58:53 +0000</pubDate>
		<guid isPermaLink="false">http://wisdump.com/?p=164#comment-4236</guid>
		<description>Great suggestions on picking a name. Sometimes it feels like choosing a name takes longer, and is harder than writing all the code. I&#039;ll make sure to keep this advice in mind.</description>
		<content:encoded><![CDATA[<p>Great suggestions on picking a name. Sometimes it feels like choosing a name takes longer, and is harder than writing all the code. I&#8217;ll make sure to keep this advice in mind.</p>
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		<title>By: Oliver Zheng</title>
		<link>http://www.wisdump.com/business/7-steps-to-a-good-company-name/comment-page-1/#comment-4235</link>
		<dc:creator>Oliver Zheng</dc:creator>
		<pubDate>Tue, 28 Mar 2006 18:43:29 +0000</pubDate>
		<guid isPermaLink="false">http://wisdump.com/?p=164#comment-4235</guid>
		<description>The [0-9]+[a-zA-Z]* format seems to be really popular now that I think about it. 

I&#039;m having a bit of trouble evaluating my domain name - mtsix.com. The part I worry about is the &quot;4. Easy&quot; part. I&#039;m looking at it from a biased perspective, but would it be easy to remember for someone who hasn&#039;t seen it before? (mtsix represents something if you say it out loud.)</description>
		<content:encoded><![CDATA[<p>The [0-9]+[a-zA-Z]* format seems to be really popular now that I think about it. </p>
<p>I&#8217;m having a bit of trouble evaluating my domain name &#8211; mtsix.com. The part I worry about is the &#8220;4. Easy&#8221; part. I&#8217;m looking at it from a biased perspective, but would it be easy to remember for someone who hasn&#8217;t seen it before? (mtsix represents something if you say it out loud.)</p>
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		<title>By: Scrivs</title>
		<link>http://www.wisdump.com/business/7-steps-to-a-good-company-name/comment-page-1/#comment-4234</link>
		<dc:creator>Scrivs</dc:creator>
		<pubDate>Tue, 28 Mar 2006 17:24:39 +0000</pubDate>
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		<description>Ah, a great example indeed. I need to go check their site out again as I do my bi-annual stroll through Flash land.</description>
		<content:encoded><![CDATA[<p>Ah, a great example indeed. I need to go check their site out again as I do my bi-annual stroll through Flash land.</p>
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