Comments on: Being the Hype

By: Sara

Sara — Thu, 30 Jul 2009 09:27:01 +0000

I agree! So many companies create hype and consumers/ audience get caught up with it, for either fear of standing out or it satisfies some need thay might have. Whatever the reason a lot of people believe in the hype while none is looking at the actual product itself. Often it’s shit or poor. And after a while, it’s not even all that cool to have anymore. I urge consumers to be more critical and smart. Maybe all this buying can slow down – and the financial crisis wouldn’t have had such serious consequenses. People would have less debdt plus more money saved. Wake up people!

By: personals

personals — Sat, 04 Feb 2006 08:55:17 +0000

The myspace article was very well done glad i read it.

By: Sara White

Sara White — Tue, 23 Aug 2005 04:13:20 +0000

Too much hype can lead to disappointment in the end, if the product or service doesn’t actually live up to all the buzz generated about it. It always bugs me when people talk about the imminent release of a new product with constantly increasing excitement, but the when the actual product is released I end up looking at it and going, “Oh. Is that all it is? I thought it would be so much cooler”. Even if the product actually is great, there’s always a touch of disappointment because the hype made it seem bigger and better than it actually was.

By: Jack

Jack — Tue, 23 Aug 2005 02:07:24 +0000

Some great points, Scrivs. Not just in this entry but this series of entries as a whole.

Hype creates just as many cynics as it creates customers and I think as blogs continue to grow into this uncontrollable word-of-mouth monstrosity, people need to make sure not to disappoint their audience.

By: evan

evan — Mon, 22 Aug 2005 22:04:37 +0000

flava flav said it best… “don’t believe the hype”

By: Rich Webster

Rich Webster — Mon, 22 Aug 2005 20:18:57 +0000

After 3 days at the Blog Business Summit in SF, it is now clear: The buzz or hype does several things:
a) promotes the product
b) creates links from the hype-spreading blogger to the product site which escalates it’s position in Google.
c) If done properly, the promoter links back to the blog spreading he buzz as a positive review, which escalates the blogger’s Google page rank.
d) every link pings Technorati, et al, which gets more bloggers involved, and also escalates rank in Google still further.

BTW. I’m trying Blinksale, and I like it. I hate bookkeeping but this is simple, easy, obvious and web-based (like the rest of my life).

By: Geof Harries

Geof Harries — Mon, 22 Aug 2005 19:14:42 +0000

Yep, Mike D.’s got it goin’ on in that regard. Being all secretive, low-key and quiet.

Or…maybe he’s just sitting at home, flipping through channels on HDTV, enjoying his freedom from a life of 9-5.

geof

By: JohnO

JohnO — Mon, 22 Aug 2005 18:22:52 +0000

Mike definitely has the anti-hype hype machine working (Apple strategy). Don’t say a word, and people are falling over themselves to see what they put out.

By: Summerville

Summerville — Mon, 22 Aug 2005 16:24:43 +0000

I think a ton of hype gets created because bloggers want to be the first to “know” about something and link to it on their blog. Then when someone asks “Have you heard of such and such..” they can be like “Yeah, I blogged about it like a month ago. Where have you been?”

I like the way Mike D. is doing it. Everyone knows his new company has got to be something great since he left a job at ESPN to start it. But he ain’t sayin’ a damn thing –no hints, no nothin– which keeps everybody wondering even more in the back of their minds.

By: Mike D.

Mike D. — Mon, 22 Aug 2005 15:56:51 +0000

Agreed. With regards to my situation, just a quick clarification: I’m all for telling people about it and showing some of the site off when the launch date is a bit closer. I just would rather talk about it when it’s demoable, you know? If you start talking about something too early, you end up building up false hopes and outside skepticism. Furthermore, the grapevine sometimes works in ways you’d rather it not.

When we are a month or so away from launch, friends will certainly get a look. But for now, I have to stay somewhat stealth.