Comments on: By Advertising We Stand

By: Lolcats

Lolcats — Mon, 01 Oct 2007 19:05:34 +0000

My Google revenue has been on the downward slope. I think once the market balances out, and people start paying what the text ads are actually worth, sites will have to find other sources of income or die.

By: karmatosed

karmatosed — Wed, 24 May 2006 18:59:09 +0000

It is one of the keys in business to diversify and ignoring this leads to possibly short term gains with a specific model but definetly no long term growth or development. Researching and looking at the model is an essential part of any venture. What you are saying is true and proves these points.

By: Scrivs

Scrivs — Wed, 24 May 2006 17:09:45 +0000

Well a difficult thing is what homework can you really do without putting the ads up? Of course that still doesn’t give you the right to assume ads will be your sole source of revenue and although it will work exceptionally well for some sites, I don’t think it can work for everyone.

By: Josh Pigford

Josh Pigford — Wed, 24 May 2006 13:36:22 +0000

Your very last sentence is so true. So many companies build something and make their sole source of income be advertising only to find out it was a bad revenue model. I think a lot of “web 2.0″ startups have this false conception of how advertisements will perform or their site or are just ignorant to how that whole game works. So they jump in to the game without having done their homework and end up going broke or selling out.

By: Scrivs

Scrivs — Wed, 24 May 2006 08:54:10 +0000

Ah yes, the workshops. Let’s put that under consulting (*updates list).

By: chris rhee

chris rhee — Wed, 24 May 2006 08:50:49 +0000

Also, 37signals does have workshops every now and then (although I guess that can fall under Consulting).

People should definitely work on having multiple revenue streams. Advertisement just seem to be the easiest for most people — it’s fairly easy to throw up some ad code.