There are thousands of articles out there on marketing your business and your products online, but the one thing that is often missing is the fact that there are certain things that, while they may work for other businesses, may not work for your business. There are trials and errors for every business that ventures online to promote themselves.
The idea is to try and see what works for your business. Here are a few things you can do that will help you work through your online marketing plan, and help you find what works best for your business.
Play With Your Keywords
Much like bed bugs, keywords can infest your website and blog posts and make it unappealing to the people that would have been possible customers. The key is learning the right balance between your keywords and key phrases and the useful information that you should be sharing with your potential clients.
One general goal that many bloggers have when it comes to the use of keywords is to put only one per every 100 words, some per every 300, and some others do it differently. The basic concept is that you just don’t want to be stuffing them in, you need to make sure they flow with your story and information.
Learn How Often To Post New Blogs
Just as confusing as the concept of keywords is also the idea of how many times that you need to post a new blog post for people to read. Some people post daily, but generally those are personal blogs or online journals. If you post two or three articles a week that is usually a good amount, but it also really depends on your readers.
No matter how often you post, having a schedule in place will be of great aid. Plan what you’ll post about and what days your posts will go live. It takes the pressure off and ensures that people know when they’ll see something new to check back for.
Getting The Hang Of Social Media
Social media is also one of those things that businesses should really have when it comes to an online marketing plan, but can be as confusing as blogging. How often should you post, what should you post, and what is too much?
Read your followers to get an idea of the best schedule for social media. If you post once a day and get good responses to your posts, but try to post more and find people are ignoring those extra posts you’ll know that once a day is enough. Judge what you should post this way as well. If people are sharing your blog links and memes, keep posting them. Change things up when you don’t seem to be getting much of a response.