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	<title>Wisdump &#187; Advertising</title>
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	<link>http://www.wisdump.com</link>
	<description>Dumping wisdom on design and the web</description>
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		<title>TBWHS – The Answer to all Web Design Questions</title>
		<link>http://www.wisdump.com/advertising/tbwhs-%e2%80%93-the-answer-to-all-web-design-questions/</link>
		<comments>http://www.wisdump.com/advertising/tbwhs-%e2%80%93-the-answer-to-all-web-design-questions/#comments</comments>
		<pubDate>Wed, 25 May 2011 06:30:30 +0000</pubDate>
		<dc:creator>dave</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[hosting]]></category>

		<guid isPermaLink="false">http://www.wisdump.com/?p=2942</guid>
		<description><![CDATA[Today&#8217;s world revolves more and more around the internet and online business. Designing a site that will attract customers and can be easily found can make all the difference between success and failure. For someone who is new to website design, the whole process from finding the right host to figuring out how to design [...]]]></description>
			<content:encoded><![CDATA[<p>Today&#8217;s world revolves more and more around the internet and online business. Designing a site that will attract customers and can be easily found can make all the difference between success and failure. For someone who is new to website design, the whole process from finding the right host to figuring out how to design a website can be a daunting prospect. </p>
<p><a href="http://www.wisdump.com/advertising/tbwhs-–-the-answer-to-all-web-design-questions"><img src="http://www.wisdump.com/wp-content/uploads/2011/05/Web-Hosting.jpg" width="350" height="250"></a></p>
<p>Help is at hand with TBWHS &#8211; The Best Web Hosting Service.com. This excellent site offers help and advice for everything a beginner may need to know. Finding the right host for one&#8217;s site no longer needs to be the tedious task it once was. Locating and comparing advantages or disadvantages of various hosts is made much easier, as TBWHS offer informative reviews on a variety of available services – including a list of not recommended hosts</p>
<p>The <a href="http://www.the-best-web-hosting-service.com/hostgator-review.php">Hostgator review</a>, for instance, gives a comprehensive overview of Hostgator, one of the best providers available. It includes features, services provided, expected uptimes, customer service and promotional codes; as well as showing user comments and providing links to further reviews by other major review sites.</p>
<p>But the help does not end with finding a suitable host. TBWHS also provides a detailed guide to <a href="http://the-best-web-hosting-service.com/blog/2011/02/how-to-start-a-website-the-easy-guide/">starting a website</a>.  This guide includes everything from finding the most suitable host to domain names, necessary software and hosts which include it in their services, site testing, how to get one’s site noticed, SEO and costs to be expected when creating a website. </p>
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		<item>
		<title>If Your Website is for Online Presence, Online Media Buying is for Online Attention</title>
		<link>http://www.wisdump.com/business/if-your-website-is-for-online-presence-online-media-buying-is-for-online-attention/</link>
		<comments>http://www.wisdump.com/business/if-your-website-is-for-online-presence-online-media-buying-is-for-online-attention/#comments</comments>
		<pubDate>Fri, 20 May 2011 03:46:40 +0000</pubDate>
		<dc:creator>dave</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.wisdump.com/?p=2932</guid>
		<description><![CDATA[Do you want an online presence? Build a website. If you want online attention, then you need online media buying. Consider online media buying as the Internet version of running ads on the traditional media—TV, radio, and prints. The purpose is the same; only that the representations and methods are not. Designing an online ad [...]]]></description>
			<content:encoded><![CDATA[<p>Do you want an online presence? Build a website. If you want online attention, then you need online media buying. Consider <a href="http://www.lsfinteractive.com/display-and-other-online-media-channels.php">online media buying</a> as the Internet version of running ads on the traditional media—TV, radio, and prints. The purpose is the same; only that the representations and methods are not. </p>
<p><a href="http://www.wisdump.com/business/if-your-website-is-for-online-presence-online-media-buying-is-for-online-attention"><img src="http://www.wisdump.com/wp-content/uploads/2011/05/Media-Target.jpg" width="300" height="250"></a></p>
<p>Designing an online ad also starts with framing the perfect strategy. It’s done by establishing the ad’s goal and finding the correct online demographics to reach that goal. And then, the perfect ad will be created. It should be something that will generate favorable results from the targeted niche.Tracking success rate must also be set up while the ad campaign is on going. It’s not solely based on sales, though. Success is based on the website traffic and sales conversion. </p>
<p>But it doesn’t end there. </p>
<p>Since there are thousands of similar businesses out there that are doing the same strategy, it is highly necessary to continuously refine the ad campaign. The more frequent the analysis is done, the better because the online world is a fast-paced environment. Great changes could happen in a blink of an eye. So the planned ad campaign should be checked regularly to see if it’s still giving the expected result. Otherwise, changes on it should take place immediately. </p>
<p>While it’s true that having a website is not enough, the website will still be the landing page of every online ad campaign. That is why Web design/development and online media buying need each other to attain the established goal. </p>
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		</item>
		<item>
		<title>WordPress for Free Website Development</title>
		<link>http://www.wisdump.com/design/wordpress-for-free-website-development/</link>
		<comments>http://www.wisdump.com/design/wordpress-for-free-website-development/#comments</comments>
		<pubDate>Mon, 14 Feb 2011 14:17:29 +0000</pubDate>
		<dc:creator>dave</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.wisdump.com/?p=2842</guid>
		<description><![CDATA[Every individual today is influenced with two most demanding words, namely “FREE” and “SOON”. Same is the case with website development and web page designing. In order to fulfill the requirement of the above two demanding words an open source website designing application named WordPress was introduced some time ago and which is still highly [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://t3.gstatic.com/images?q=tbn:ANd9GcRBuNi1NIvqUcOEyfpfA5HFU-1r-45zyWJzEcDKypX2R1GFALBe" align=right alt="" />Every individual today is influenced with two most demanding words, namely <strong>“FREE”</strong> and <strong>“SOON”</strong>. Same is the case with website development and web page designing. In order to fulfill the requirement of the above two demanding words an open source website designing application named WordPress was introduced some time ago and which is still highly in demand by the programmers as well as most of the web hosting service providers. There are many web hosting services which provide the feature of <a href="http://www.pcnames.com/">instant domain search</a> and they also allow their clients to create webpages almost instantaneously and that too free of cost. These web hosting services can afford these facilities because of WordPress which runs on their servers.</p>
<p>WordPress is, as mentioned above, an open source application which means that it does not require any licensed version to be purchased. This further means that anyone can download the application and can start using it. The best part is that WordPress allows a programmer to create webpages with just a few clicks. Also, several online books and video tutorials are available for the application which a programmer can go through and become an expert on WordPress. Unlike various other closed source web development applications, WordPress has several pre-designed templates which can be downloaded and applied in order to prepare a website or a web page even sooner.</p>
<p>If a person wants to launch his own website he can Google out some renowned web hosting service providers which provide the facility of <a href="http://www.pcnames.com/">instant domain search</a> and also allow their clients to create web page with a single click.</p>
]]></content:encoded>
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		<item>
		<title>Web experience is the key to web hosting business</title>
		<link>http://www.wisdump.com/business/web-experience-is-the-key-to-web-hosting-business/</link>
		<comments>http://www.wisdump.com/business/web-experience-is-the-key-to-web-hosting-business/#comments</comments>
		<pubDate>Sun, 30 Jan 2011 14:36:16 +0000</pubDate>
		<dc:creator>dave</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Web Hosting Services]]></category>

		<guid isPermaLink="false">http://www.wisdump.com/?p=2832</guid>
		<description><![CDATA[Web experience is what every web hosting company wants to render to its customers. Best web hosting services know what it takes to satisfy its customers. A superior web experience can make customers come back. They are aware of the importance of web experience. A good web experience always leads customers to get what they [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://t0.gstatic.com/images?q=tbn:ANd9GcRAB_drMEdq6aZSeRBFGZUdIfmkEV2X0p2n7DzQjzlHvK2w8u_vz7uZfdg-uw" align=right alt="" />Web experience is what every web hosting company wants to render to its customers. <a href="http://webhostingrating.com/">Best web hosting services</a> know what it takes to satisfy its customers. A superior web experience can make customers come back. They are aware of the importance of web experience.</p>
<p>A good web experience always leads customers to get what they have been expecting. Best web hosting services provide customers with features and utility services so that customers derive what they have been expecting from good web hosting services.</p>
<p>Now let’s take a look at the features associated with good and enriching web experience. The ability to chat and manage your email stands on top of everything. Best web hosting services, as a matter of fact should never leave out email management from their service list. Many average web hosting firms often provide a mediocre email management, which disappoints customers, leading them to a bad web experience.</p>
<p>Guide assistance of the best web hosting services is also a very significant aspect. Good web hosting firms provide top of the line assistance to their customers. A good and timely assistance to solve customers grievances are just what every customer wants. </p>
<p>Best web hosting services take the feedback from their customer very seriously. Attending a customer feedback would lead to enhanced web experience, and also keep your customers positive about web services. Best web hosting services should be easily accessible, and customers don’t have to wait for long hours to connect to the web host. </p>
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		<title>FontStruct knows how to sell itself</title>
		<link>http://www.wisdump.com/advertising/fontstruct-knows-how-to-sell-itself/</link>
		<comments>http://www.wisdump.com/advertising/fontstruct-knows-how-to-sell-itself/#comments</comments>
		<pubDate>Thu, 15 May 2008 00:43:29 +0000</pubDate>
		<dc:creator>Sophia Lucero</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[fonts]]></category>
		<category><![CDATA[typography]]></category>
		<category><![CDATA[user-generated content]]></category>

		<guid isPermaLink="false">http://wisdump.com/?p=753</guid>
		<description><![CDATA[A great product sells itself. In the case of FontStruct, which is a Flash-based tool for font design, its creators took no chances and went all out to promote it in the latest issue of their email newsletter: one full page showing what you can do with FontStruct. Beautiful fonts created with FontStruct are put [...]]]></description>
			<content:encoded><![CDATA[<p>A great product sells itself. In the case of <a href="http://fontstruct.fontshop.com/">FontStruct</a>, which is a Flash-based tool for font design, its creators took no chances and went all out to promote it in the latest issue of their email newsletter: one full page showing <a href="http://fontshop.com/features/newsletters/fontstruct/">what you can do with FontStruct</a>.</p>
<p>Beautiful fonts created with FontStruct are put on display using powerful praises.</p>
<p><img src="http://wisdump.com/wp-content/uploads/2008/05/fontstruct.png" alt="FontStruct" title="FontStruct" class="aligncenter size-full wp-image-755" /></p>
<p><em>(The image above emphasizes only one testimonial. It would be too long if I put everything on the right side in full size.)</em></p>
<p>This is how you sell your product. You show it in action. And because we&#8217;re talking about typography here, nothing goes with beautiful type better than beautiful words. It also happens to be the smartest way to spice up testimonials, or similarly short pieces of text. </p>
<p>As long as you build a good product, you won&#8217;t have to worry about either the by-products or marketing copy. I mentioned &#8220;by-products&#8221; because aside from being a web-based tool, FontStruct is also a user-generated website. I know user-generated sites suffer from high noise-to-signal ratios and people are starting to doubt the &#8220;wisdom of the crowds&#8221;. But in creative environments like FontStruct, you tend to attract talented producers and enthusiastic consumers. Especially when coupled with a tool that works well.</p>
<p>If you&#8217;re looking for cool new fonts to play with, try FontStruct. You&#8217;re in for a pleasant surprise.</p>
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			<wfw:commentRss>http://www.wisdump.com/advertising/fontstruct-knows-how-to-sell-itself/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ad Networks: When To Use Them, And When Not To</title>
		<link>http://www.wisdump.com/advertising/ad-networks-when-to-use-them-and-when-not-to/</link>
		<comments>http://www.wisdump.com/advertising/ad-networks-when-to-use-them-and-when-not-to/#comments</comments>
		<pubDate>Tue, 25 Mar 2008 08:32:44 +0000</pubDate>
		<dc:creator>Thord Daniel Hedengren</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[Jason Calacanis]]></category>

		<guid isPermaLink="false">http://wisdump.com/advertising/ad-networks-when-to-use-them-and-when-not-to/</guid>
		<description><![CDATA[Jason Calacanis is bashing the ad networks in a recent post. He doesn&#8217;t like them, which figures since his content business in the past (Weblogs Inc.) handled a huge amount of traffic. It&#8217;s a bit of a duh post, you know, things that has been said a lot of times before, but I guess it [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.calacanis.com/2008/03/24/are-ad-networks-for-loser-weak-publishers/">Jason Calacanis is bashing</a> the ad networks in a recent post. He doesn&#8217;t like them, which figures since his content business in the past (Weblogs Inc.) handled a huge amount of traffic. It&#8217;s a bit of a <em>duh</em> post, you know, things that has been said a lot of times before, but I guess it needs repeating.</p>
<p><a href="http://www.calacanis.com/2008/03/24/are-ad-networks-for-loser-weak-publishers/">Jason&#8217;s got the gist of it:</a></p>
<blockquote><p>If you&#8217;re under $250,000 a year in advertising? Sure, go for it. Break $250,000 a year, you should go for it with an ad sales person.</p></blockquote>
<p>Ad networks usually take 40-50% of your ad dollars. That&#8217;s a lot of money. They do, however, have connections that you, or a small sales person, doesn&#8217;t, which opens doors to wide campaigns that you would&#8217;ve missed out on otherwise. If you&#8217;ve got a niche, however, those wide campaigns isn&#8217;t as interesting, and you&#8217;re better of going with a dedicated sales person earlier on, since the peeps at the ad networks won&#8217;t do the necessary niche work, and just push out the ads in their pool.</p>
<p>When to switch from ad network to your own sales rep? It depends, and I guess Jason&#8217;s got some merit to his numbers in the quote above. I certainly can&#8217;t make a better estimate.</p>
<p><strong>The ideal solution would of course to have a strong sales person in your team when launching your content business, but few of us have that luxury.</strong></p>
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		<title>Google Doodles, a Brilliant Marketing Ploy</title>
		<link>http://www.wisdump.com/advertising/google-doodles-a-brilliant-marketing-ploy/</link>
		<comments>http://www.wisdump.com/advertising/google-doodles-a-brilliant-marketing-ploy/#comments</comments>
		<pubDate>Fri, 22 Feb 2008 23:00:33 +0000</pubDate>
		<dc:creator>Thord Daniel Hedengren</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[logotypes]]></category>
		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://wisdump.com/advertising/google-doodles-a-brilliant-marketing-ploy/</guid>
		<description><![CDATA[Google, have you heard of them? Of course you have, they&#8217;re the strongest brand online today. When you google something, you search the web. Just like playing Nintendo was videogames (and perhaps still is, given the success of Nintendo DS and Wii). One thing Google does better than the rest is using their brand, the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.google.com/holidaylogos.html"><img src='http://wisdump.com/wp-content/uploads/2008/02/googleearthday07.gif' alt='Google Doodle' style="float:right; margin: 0 0 10px 10px;" /></a><a href="http://google.com">Google</a>, have you heard of them? Of course you have, they&#8217;re the strongest brand online today. When you google something, you search the web. Just like playing Nintendo was videogames (and perhaps still is, given the success of Nintendo DS and Wii).</p>
<p>One thing Google does better than the rest is using their brand, the logo in particular, in a playful way. It&#8217;s called the Google Doodles and you see it every Holiday season, or when something interesting is happening. Check out <a href="http://www.google.com/holidaylogos.html">the Doodle archive</a> to see what I mean.</p>
<p>So what&#8217;s so great about that? Well, besides the fact that it&#8217;s something to react to when visiting <a href="http://google.com">google.com</a>, it&#8217;s also <strong>a very viral marketing ploy.</strong> Think about it, how often have you seen tweets or pownces, perhaps even full blog posts, or just short IM messages letting you know what those zany Google people&#8217;ve done now.</p>
<p>The Google Doodles spread across the web like a wildfire. It&#8217;s a brilliant marketing ploy, simple yet effective. The best ones usually are.</p>
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		<title>A good Adsense ad</title>
		<link>http://www.wisdump.com/advertising/a-good-adsense-ad/</link>
		<comments>http://www.wisdump.com/advertising/a-good-adsense-ad/#comments</comments>
		<pubDate>Fri, 08 Feb 2008 09:33:31 +0000</pubDate>
		<dc:creator>Thord Daniel Hedengren</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[Adsense]]></category>
		<category><![CDATA[good advertising]]></category>
		<category><![CDATA[targeted ads]]></category>

		<guid isPermaLink="false">http://wisdump.com/advertising/a-good-adsense-ad/</guid>
		<description><![CDATA[I find ads entertaining, for lack of a better word. This one did get everything right though (as opposed to this one): It&#8217;s a PED-estal, basically a holder for iPods and whatnot, and it certainly caught my eye. I saw it on MacRumors&#8217; Mac Buyer&#8217;s Guide, which is a truly targeted ad. I clicked it. [...]]]></description>
			<content:encoded><![CDATA[<p>I find ads entertaining, for lack of a better word. This one did get everything right though (as opposed to <a href="/advertising/really-targeted-ads-tm/">this one</a>):</p>
<p style="text-align:center;"><img src='http://wisdump.com/wp-content/uploads/2008/02/goodadsensead.jpg' alt='Good Adsense ad' /></p>
<p>It&#8217;s a <a href="http://thoughtout.biz/?gclid=CO_2rPyUs5ECFQNaMAod10y_OQ">PED-estal</a>, basically a holder for iPods and whatnot, and it certainly caught my eye. I saw it on <a href="http://buyersguide.macrumors.com/">MacRumors&#8217; Mac Buyer&#8217;s Guide</a>, which is a truly targeted ad. I clicked it.</p>
<p>Advertisers! That&#8217;s the way to go.</p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Really Targeted Ads (TM)</title>
		<link>http://www.wisdump.com/advertising/really-targeted-ads-tm/</link>
		<comments>http://www.wisdump.com/advertising/really-targeted-ads-tm/#comments</comments>
		<pubDate>Wed, 30 Jan 2008 16:23:57 +0000</pubDate>
		<dc:creator>Thord Daniel Hedengren</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[Adsense]]></category>
		<category><![CDATA[know your audience]]></category>

		<guid isPermaLink="false">http://wisdump.com/uncategorized/really-targeted-ads-tm/</guid>
		<description><![CDATA[Isn&#8217;t this hilarious? We&#8217;ll be back to our scheduled program tomorrow.]]></description>
			<content:encoded><![CDATA[<p>Isn&#8217;t this hilarious?</p>
<p style="text-align:center;"><img src='http://wisdump.com/wp-content/uploads/2008/01/targetedads.jpg' alt='Targeted Ads…' /></p>
<p>We&#8217;ll be back to our scheduled program tomorrow.</p>
]]></content:encoded>
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