Dumping wisdom on design and the web
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Visitors’ first impressions of your website develop extremely quickly. Knowing this, it’s vital that the overall design of your website shows people who open it something they like.
This is easier said than done, though. Especially if you don’t have a lot of experience with web design, you might not know what you have to do to improve how your website looks to others. [Read more…]
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Business websites are not stationary creations. Your business website is a creation which should constantly grow and change to better serve its target community, and search engine optimization is a vital part of designing quality digital content.
When your business website is adequately saturated with proper SEO practices and tactics, you will see that there is plenty of room to grow. Ranking at the top of the SERPs (search engine results pages) means that there is a possibility of thousands more people having the opportunity to see your website. [Read more…]
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If you have a local business or a business that works in specific service areas, having a successful website can make or break your business. While word of mouth can work great for many established businesses, those who are just starting out and are relying on people being able to find them online need to know how to get those people to their websites and converting. The best way to do this is through creating location-specific landing pages. However, many have found that this is easier to know than to do. So to help make this a little easier on your business, here are three tips for creating location-specific landing pages.
Depending on the area you’re working in, you could have anywhere from a handful of location pages to a few dozen location pages. And although it will be a lot of work, Miriam Ellis, a contributor to Moz.com, advises that you always create new content for each of these pages. By doing this, you’ll be able to set yourself apart from the other businesses like yours in the area who choose to overlook this advice. So whether you’re a lawyer in Tulsa or a florist in Seattle, make sure you take the time to write fresh content on every landing page you choose to create for each neighborhood or community you service. [Read more…]
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Building your business website isn’t the first step towards creating your online presence. You must first know what “building a website” actually means. If you think that you can find a simple template, and build a successful business website in under an hour, then you’re on the wrong path.
Building a great business website takes the knowledge and ability to take several different concepts and mesh them together in a natural and appealing way. If you don’t invest in your scope of knowledge first, then you may find it much harder to succeed online. [Read more…]
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If you are facing the challenge of building your very first website, then it might seem a little overwhelming. Take a deep breath. It is not as hard as it seems, and all the tools you will need are free online. All you need to bring to the table is the drive to learn and succeed.
One of the main objectives of building a website is to market your purpose. Whether you are running a business, charity, or just a hub of information, you have to invest resources in marketing your purpose.
Here is a quick look at a few of the most basic marketing tips for the novice website designer. [Read more…]