It’s never a one size fits all solution when we’re faced with these issues, but I feel like we’re in this exciting transition in the web design industry where it’s better than ever to reevaluate methods and try throwing curveballs.
Drop Photoshop; mockup in markup
- In design, content should always come first—and starting with the markup lets us do that.
- Photoshop does not render type the same way browsers do.
- “Ignorance is bliss”: what your client sees in his own browser is what he gets. No misleading expectations rendered in the static images are created.
Of course you’ll still have to break out Photoshop to create graphical details, but prototyping kits and frameworks should speed things up too. Also, the overall idea is to manage your client’s expectations and move towards a live, realistic mockup instead of a static one.
Show only one mockup
…if the designer is sufficiently competent there is almost always one best solution to the design challenge.
Dig deeper and you will find that the bottom line is to “keep a tighter reign on the creative process”. Avoid being at the mercy of your client and putting on a “dog and pony show” just to prove you deserve to be hired. You’re the expert.
If you can’t uphold a one-mockup-only policy, be ready to draw the line when they ask for a hybrid of your two or three designs. Or ask for a pay raise.
Ready, set, pitch
I’m just scratching the surface of the design discussions that are already out there, but as both the year and the decade end and 2010 comes rolling in, it’s time to shake things up!