In today’s technologically-savvy world, in order for your business to be successful, you’ve got to have a decent website. Consumers, clients, and customers will likely check out your website before they decide to do business with you, which could severely hurt your chances of getting business if your audience doesn’t like what they see on your site. Knowing this, it’s vital that you outfit your website with exactly what your target audience will want to see and need to see in order to be convinced to work with you. To help you accomplish this task, here are three things you should have on every page of your business website to encourage visitors to do business with you.
Regardless of whether your business is purely online or if you have a brick-and-mortar location, your contact information is likely going to be something that the majority of your visitors are going to want to see. According to Matthew Barby, a contributor to SearchEngineLand.com, this should include your business’s name, address, and phone number. This provided NAP information will also make your business easier to find through various directories online, potentially getting you even more traffic. Also, keep in mind that this isn’t the only contact information you should include. You should also give your additional locations and hours of operation to ensure you get the most business possible.
Images or Graphics
Today’s consumers are more image-minded than ever before. This means that in order to grab their attention as quickly and easily as possible, you’ve got to include high-quality graphics and images on your webpages. This should include not only graphics like your company logo and product images, but Lindsay Kolowich, a contributor to HubSpot.com, shares that you should also have images that show people with certain emotions that will entice visitors to want to work with you. As always, try to use your own photography if at all possible and avoid using stock photos that can make your company seem less professional.
If you want your webpages to provoke your visitors to do something, you’re going to have to include specific and explicit calls-to-action on your pages. Kristen Hicks, a contributor to Constant Contact, shares that some of the calls-to-action you might want could include can be signing up for an email list, adding something to their shopping cart, contacting your business, or navigating to another page within the structure of your website. Although you may feel like you’re being pushy, don’t be afraid to explicitly ask for these actions to be taken—that increases the chances of them actually happening.
If you’re unsure why your business’s website isn’t performing the way you’d hoped, use the tips mentioned above to tweak the individual pages on your site for the better.