The success of an e-commerce website lies primarily in its layout design. Many online entrepreneurs may not be particular about this but a website’s design can make a huge difference in achieving your sales goals.
Customers these days want a seamless experience while shopping on the internet and any glitch they encounter can make them go away for good to find another site. For this reason, online retailers should ensure that they create an e-commerce website that works right from the moment a visitor checks out the landing page and chooses his or her preferred items to the shopping cart.
Some business owners think that having a flashy website or one with that uses too bright color themes and animation can attract potential customers. What they fail to consider is that these types of site can eat up too much bandwidth thereby slowing the display of their content or the shopper’s browser.
Do take note that various design elements need to be taken into consideration when creating a website for an online store. And performing tests before launching your site is as important. Here are several points that you can communicate to your website builder.
Shopping Cart Should be Visible
Many online shoppers want to see their shopping cart throughout the process of buying their needed items. As such, it would be a good idea to display a list of their items in their cart. This way, customers are assured that they are purchasing the right products.
In addition to the list, the design and color of your shopping cart matters. If possible, choose a color that is a contrast to the overall color scheme of the page so the cart stands out.
Add-to-Cart Buttons Need to be Optimized
The add-to-cart buttons are another major consideration when creating an e-commerce site. But more than just adding these buttons, you also need to use the right keywords in making your call-to-action. Experts have noted that a “buy now” call-to-action is more effective compared to one that says “learn more” or “more details.”
Again, your choice of color is crucial here. Research has shown that blue and green prompt people to follow up because of their gentler shade. On the other hand, you need to stay away from orange and red for your call-to-action button as they can negatively impact your sales.
Product Pages Should be Well Organized
When you are offering products, do ensure that you have a well designed landing page. Post clear photos and provide the names as well as specific descriptions of the items you are selling. Don’t forget to include the price. If you’re offering discounts, it’s best the you post the regular price and the discounted price so your customers would know how much they could save.
You may want to include some customer reviews and links to similar products on this page but they are better positioned near the bottom of your landing page.
Distractions from Checkout Page Should be Removed
Finally, remove distractions on your checkout page. Remember this is the stage where your customers will be paying for their purchase hence, they should have a clear path to ensure a successful sale.
A single-page checkout normally has high conversion rates because the customer need not go to any other page. This page should contain the form that covers everything from shipping to billing and credit card information.