Comments on: MobileMe: bad name, worse logo

By: paradromr

paradromr — Wed, 30 Jul 2008 15:18:35 +0000

You are correct! The World is kinda weird nowaday I notice a strange trend of ugly and unsustainable designs. Eg. Google’s favicon, Mac OS X Leopard, Windows Live Messenger 8.5 etc. Something’s wrong | : o

By: callisto9

callisto9 — Thu, 24 Jul 2008 20:04:54 +0000

I disagree. Every logo out there can be compared to some other logo and similarities found. Just because two logos have the same word in a semi-cursive font doesn’t mean one borrowed from another. Anymore, it’s virtually impossible to create a logo that doesn’t contain some element (color, font, style, lean, height, etc. ) of someone else’s logo.

The MobileMe logo looks nothing like the Windows Me logo. Except they share two letters – ME. That’s a horrible comparison! Besides, the ME in Windows ME stands for “Millennium Edition” and the “ME” in MobileMe actually stands for the self. Do you how many logos and names have ME in them?

MobileMe has a bad-sounding “.com naming vibe” to it? What about Apple putting “i” in front of EVERYTHING? Is “i” not that far from “me”? You even go on to admit Apple’s all over the “i” thing, but oh yeah right, it’s OK when Apple does it.

This logo reeks of Apple (and very popular right now) design: it’s called Web 2.0. Google “Web 2.0 logo” and you’ll see all kinds of them; the gradient-filled, highlight on the top but semi-transparent, bright as the sun graphics.

I smell a fanboy. And someone who clearly missed Marketing 101.

By: Eric Anderson

Eric Anderson — Sat, 21 Jun 2008 16:28:19 +0000

I think people are being too critical of this logo – though I do agree it seem below the well known Apple standard for quality. The service is about all your stuff in the cloud. Though the name and logo may seem a bit lame, I think it works.

I am convinced that it’s on purpose. The only difference (other than the new presentation of apps) between .Mac and Mobile Me is that you can sync all your stuff to your Windows PC as well. Apple is attempting to bridge all computer users data through Safari and Mobile Me. So, the had to dump all the “i” and “Mac” from the name.

If you stop and think about it, with SproutCore in the back, this could really explode into something really ground breaking.

By: Jimmy G

Jimmy G — Fri, 20 Jun 2008 15:40:15 +0000

I kinda agree the “me” is a little close to the border line on taking inspiration from Windows Me, but in honesty I don’t think the average non-techy consumer will have *that* strong brand recognition for the original Windows Me. Heck, a lot of people didn’t notice the similarities until bloggers started pointing it out.

Also, “me.com” is a killer domain, and given the chance I think any site would love to have that in their bag of domains.

I am surprised Apple decided to permanently append “mobile” to the “me” name – I probably would have kept it at just “Apple Me”.

And obviously, the move from .Mac was needed to encompass all areas of the Apple brand including iPod, iPhone, TV (one day), and OS X.

A well written article, thanks for a good read.

By: William

William — Fri, 20 Jun 2008 09:33:04 +0000

I don’t like it either , but i think the “me” rerefernce is to insist on the fact that it’s “exchange for the rest of us” – personalising it. The mobile bit is lame. Obviously it’s mobile. So was .mac. I mean, the dot was the best bit of branding possible. Using anything “i”, i think be a bit out of place. Mac Book, Mac Book Pro. AppleTV. It’s not all “i” any more.. Also i tink they were worried about it looking like a mac-only service. In short, i havent a clue what they should have done, but what they have done was prob a rushed decision, that does look crappy – esp for apple. Quite honestly, i think that Windows Live sounds better (just a shame that Microsoft botched the implimentation of that brand!)