Search engine optimization is the key to building a high-rated website. As the term suggests, there are a handful of special tactics that will boost the website’s listing on all the major search engines. SEO is all about keywords.
Before writing mounds of content for website construction, spend time choosing the most suitable keywords for the site. Consider the site’s primary purpose and what it will be aiming to communicate to the public. Here are a few tips to get started on integrating the use of SEO techniques into the core structure of a website.
Maintain a primary focus
Make sure to keep the website’s focus centered around one theme. Avoid slipping into a domino effect with the site’s purpose. A website that goes in five different ways will confuse web surfers and cause the page to lose visibility and effectiveness.
After choosing a primary theme for the site, do a little keyword research to narrow down just the right terminology for the web page. Then, proceed to litter the content of the site with the chosen keywords. Avoid going overboard, as Google bots are smart enough to pick up on that method and will rank the site lower as a result.
Keep the site’s structure as basic as possible
People do not like to go in circles looking for the information they are seeking. Design the website to be easy to navigate. Clean and concise site building is crucial to achieving higher levels of web traffic. Check out this example of a clean, yet interactive web design.
Make labels and headers clear and bold. Categorize information strategically. Try to think as a consumer or information seeker, and integrate those ideas into the structure of the website.
Optimize the structure of the URL
After mastering the design of the website, take a closer look at the little details that will optimize the URL structure. Complicated URLs can cause navigation troubles and ranking issues.
Instead of allowing the address to a page end in a complex series of numbers, rework the address to state keywords for the information contained on the page naturally. Avoid ugly permalink structures.
Be thorough with metadata
Metadata is essential to strong web building skills. Anytime there is an image used, make sure to fill in all the extra information spaces with appropriate keyword phrases. Image title, description, and alt attributes should all be filled with keywords. This will effectively improve the keyword saturation of the website as a whole.
Keyword density is important
Keyword density for the page should hover around 10 percent overall. This is one of the primary attributes considered by Google bots when ranking a site’s listing location. Do not over saturate the page in keywords, as that technique will result in lower rankings. Google bots see that as a computer generated spam site and will knock it down as a result.