If you are facing the challenge of building your very first website, then it might seem a little overwhelming. Take a deep breath. It is not as hard as it seems, and all the tools you will need are free online. All you need to bring to the table is the drive to learn and succeed.
One of the main objectives of building a website is to market your purpose. Whether you are running a business, charity, or just a hub of information, you have to invest resources in marketing your purpose.
Here is a quick look at a few of the most basic marketing tips for the novice website designer.
Focus on communication
Communication is the key to longevity in any sort of online operation. To fully market your purpose, you have to allow people to know that their voices are heard. Add the standard “Contact Us” page to your website design, and then add more ways for web users to make a connection.
The homepage of your website is a great place to add a quick contact opportunity. Check out how this business website integrated several opportunities for communication outside of the designated contact page.
Use social media sharing to your advantage
Social media is a platform for visibility that is invaluable to the success of your digital mission. One of the most effective ways to get your content in front of thousands of viewers is to link it to the busiest network of them all… social media.
Social media sharing buttons are an excellent (and free) way to launch your website into a vast community of people with very little effort. Simply add the buttons to pivotal sharing points on your website, and your viewers will do the rest.
Collect email addresses
The days of the old rolodex are gone, and now it matters how many email addresses you can gather. Your website is a great host for a request for information, but you have to find the right way to present your appeal.
Research the use and efficiency of an enticing “call to action,” and learn how to incorporate a request so appealing no one can resist the urge to click. Here are a few examples of a great call to action.
Tap the mobile market
Mobile devices are overrunning the internet, and your web presence should be designed to handle the traffic. Since a mobile screen is much smaller than that of a PC or laptop, the design of your website will not display correctly unless it is set up to do so.
Use “media queries” in your design coding to set up an automated way of adjusting your site’s design to fit the screen that is currently viewing. Research how to properly use media queries, and fill in the gaps of your own design.