If you don’t market your business you aren’t going to have much luck finding and keeping your customers. Marketing is how you’ll initially attract customers, and it is also how those customers will share your business with others.
A failure in marketing strategies can literally destroy your business. So, if you’re ready to start winning at business marketing you should follow these easy steps.
Step 1 Brand Your Business
Create a brand for your business. That means having a logo and colors that represent your business. You want these things to be recognizable and make people’s first thoughts upon seeing them be your business (think the golden arches or Colonel Sanders).
You also need a message. What is your business going to do for people? Put it into words that are easy to remember!
Step 2 Get Online And Be Social
Marketing your business is about using all of the resources available to you in order to get your name to the most people. That makes the internet extremely important since it literally gives you global reach, What you do on it will determine how many people hear about your business.
Set up a website where people can learn about your business, and get in contact with you. Connect a blog to it, where you can post about things that show your expertise in your field. And then get on social media where people can find you, share you, and feel a level of connectedness with your business.
Step 3 Get Some Business Cards
While the internet will allow you to reach potential customers all over the world, you also want to work to market yourself on a local level. Business cards are still an important aspect of business marketing. For one thing, you never know when you’ll run into someone that wants to know what you do for a living.
If your business does a lot of things, you may also want to invest in a brochure. It’s not as convenient for putting in a wallet, but it can share far more info with potential customers than a little business card.
Step 4 Be Your Business Self 24/7
Even when you’re at the grocery store picking up milk you need to be on your best behavior. You never know when you’ll find yourself talking about business. And, with the virtual world, business is pretty much a 24/7 thing for everyone now.
Obviously, you don’t need to go out in your suit and tie on a daily basis, and you don’t have to be at the top of your game at the laundromat, but business should be in the back of your mind. This will help you be professional even with the last minute notice, and it will keep you on your toes knowing when you have a good opportunity to promote.