Some days ago TechCrunch acquired InviteShare, a new platform where members can share invitations to closed betas. Will the acquisition by InviteShare create a new test for those platforms?
Can TechCrunch Quick Start Platforms?
Michael Arrington and TC are a respected tandem in the tech scene, daily asked by many start-ups to feature their product. VCs read TC.
Often reviewed sites are in closed beta invitation phase and TC readers can’t access them unless they know someone who has invitations. Sometimes even the TC crew has no access to featured sites.
As user the only option is to submit your email address and wait until you get an invite. Often only months later.
InviteShare and TC’s community might soon change this and lead thousands of new members to a site within only some days.
Is TC Creating A New Test Benchmark for Web Sites?
If the combo TC-InviteShare takes off and the TC users play the game, this could become a new benchmark for platforms.
First test for startups will be to get featured on TC, hopefully with a positive review. Second will be to show that the presented platform useful, accessible and stable is. I bet VCs will observe this evolution rigorously.
Does InviteShare Fit TC?
InviteShare surely can be compatible with the TC community. If the platform can be stabilized and regularly new sites are included, new platforms could quickly go viral and InviteShare is set to become a popular place in the tech world.
Neil Patel, TC’s SEO consultant, many positive reviews and direct links on the TC Network sites are a warrant for lots of SE-traffic.
Success will depend on the fast integration of new platforms and the community’s participation though.
How Will InviteShare Be Named?
Arrington hinted in his entry that the site might be moved to a crunchier domain. Some guessing took place in the comments, but of course nothing was disclosed.
At the moment of writing this, CrunchShare.com hasn’t been registered yet, but both InviteCrunch.com and CrunchInvite.com were registered July 19th. CrunchInvite.com is registered at Schlundt & Partner – 1&1, which is what Arrington used for TechCrunch.
CrunchInvites.com was registered on July 21st. Michael wrote his entry July 19th, my money is on CrunchInvite.com.