Google, have you heard of them? Of course you have, they’re the strongest brand online today. When you google something, you search the web. Just like playing Nintendo was videogames (and perhaps still is, given the success of Nintendo DS and Wii).
One thing Google does better than the rest is using their brand, the logo in particular, in a playful way. It’s called the Google Doodles and you see it every Holiday season, or when something interesting is happening. Check out the Doodle archive to see what I mean.
So what’s so great about that? Well, besides the fact that it’s something to react to when visiting google.com, it’s also a very viral marketing ploy. Think about it, how often have you seen tweets or pownces, perhaps even full blog posts, or just short IM messages letting you know what those zany Google people’ve done now.
The Google Doodles spread across the web like a wildfire. It’s a brilliant marketing ploy, simple yet effective. The best ones usually are.