A year or so after Google Chrome was first released, it’s now my default browser. While I still use other browsers on a regular basis, Chrome’s speed and minimalism has taken over. Take the omnibox, which merges the address bar and search bar into one. It searches your bookmarks, your recently visited pages, and even detects if the URL you’re typing has its own site search.
Most of these features are available in Firefox, whether by default or as an add-on, but the reason I’m focused on Chrome is that it’s a Google product, and this company can push both its browser and search forward by turbocharging the omnibox the way they’re continually adding new features to Google search.
The Chrome extension Google Quick Scroll, which highlights and jumps to portions of a page where one’s Google search query can be found, is a perfect example of Google search and the Chrome browser working side by side to improve the search—and more importantly, find—experience.
Google’s autocomplete search box is getting more powerful each day, so why not integrate it into Chrome? It probably won’t matter to those who can’t tell the difference between a web browser and a search engine, and use Google as a jump-off point to browsing other sites, but Google can significantly alter the whole searching-browsing experience if it so desires.
One downside would be eliminating the need to visit Google.com itself and contribute to the ad impressions, but that should only happen for quicker, smarter searches such as weather forecasts, currency exchange rates, stock quotes, etc. The fewer clicks, the better.
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