While there is a different aspect to online sales than there is selling from a storefront, you still can use some of the techniques from each to make the other successful. Online sales shortens a lot of the sales cycle as is, but you also need to make sure that you are attracting customers. Without a store for them to walk into, how are they going to find you?
That means working hard at online marketing. You need to have a website, a great sales channel, and you need to be promoting all of it on social media. But other things you’ll want to do in order to increase your sales include the following.
Write Better Product Descriptions
Start off your sales strategy by making sure that you have good product descriptions. While having great pictures will show people your products, even the best photo isn’t going to show them all the details. You want them to know ingredients and more.
Make sure that your descriptions tell enough about the products that people can feel as though they know what they are getting. Include size charts and more, depending on the types of products you are selling.
Share Your Items In More Places
Don’t just post your products on your own website, get them out there. Share links to specific products in blog posts and even on social media. You may also want to consider other online sales avenues in order to increase the sales of your products, such as using Amazon and eBay.
Talk to online reviewers that deal in your specific products as well. They may be interested in doing a review in exchange for a trial product. This can be a great way to get honest feedback.
Follow Up On Sales
If you want repeat customers, make sure you are following up with the people that do buy from you. Call them or email them for feedback on the products. Find out if they need replacements or want more. Offer them discounts for coming back to you to buy more.
If you are selling on a site that has feedback channels, like eBay, and you see a buyer hasn’t filled out the info, reach out to them and encourage their feedback, kindly. They’ll be happy you care enough to find out if they are happy with their product or not.
Offer Discounts And Coupon Codes
Discounts and coupon code are good for getting people to come back again, and you can even include a card with a coupon code on it in your shipments. However, they are also a great idea for attracting new customers. Offer coupons for first time buyers on your social media to attract new sales.