There’s nothing fundamentally wrong with using social media like Twitter and Facebook to get people to participate in contests, but Cameron Moll’s nickname for the recent Authentic Jobs contest does raise an interesting point.
You won’t win through frivolous activities such as retweeting, posting a comment, or Facebookery. You’ll win by actually using Authentic Jobs in a way that benefits you. Use the site to set yourself up to find a job or land some freelance work anytime between now and December 4, and you’re automatically entered to win.
The contest makes its participants discover the product it’s promoting. Sure, retweeting and refacebooking to win prizes does spread the buzz, but if you’re confident enough in what you’ve built, it will do the talking. And so will its satisfied customers on Twitter and Facebook.
Plus, it helps to have fabulous prizes at stake.
Does your insanely brilliant product have to shun the marketing machines of Twitter and Facebook? Of course not. But you can always be a little more creative with your promotions, can’t you?