What would you do if you had all of your critical information contained within a web application only to see the prices for the service increase 25%-100%? You applaud the fact that the vendor was able to achieve vendor lock-in because now they are capable of raising prices whenever they choose and the majority of users have no choice but to pay. From a business perspective that may be considered genius.
However, from a relationship perspective how do you view it? What becomes more important to you, the relationship with your customers or the bottomline? Isn’t it safe to assume that their is a direct correlation between the two?
You might consider this a bad strategy, but what if you could get the people who speak highly of your product to speak louder than the ones that disapprove of your practices? Is it okay then? And even better, if when someone speaks negatively about you they get flamed to death and are looked at as being jealous of your success.
Do you achieve lock-in or do you achieve trust? Just a ton of questions I have and really don’t know the answer to.