They’ve reused the Pitchfork logo of course, and uses TV video cables to further show off the TV aspect of this venture. Nice visual work there, although the cables feel pretty old school in today’s world of HDTVs and HDMI cables?
A close-up of the Pitchfork.tv logo:
Do check out the original Pitchfork site as well. The fonts are a bit small and the site feels a bit crowded, but the graphical elements are good.