I’m not an old school business/marketing person so I’m sure someone out there can help me out with this one. In this world of digital media why in the hell would people create press releases and push them on their own blogs? Does that make any sense when the purpose of the blog is to communicate with your audience and add a level of interactivity never seen before?
Press Releases kill any need for conversation due to how formal they are. Now I can see them being released through the traditional methods because some news outlets still depend on them, but besides that there is no excuse for releasing them to your readers. Quotes from executives and other such garbage take you backwards as a company and show that you really can’t escape the old world mold that people have categorized you under.
They sound so callous. So cold. So robotic. So planned. Seriously, someone help me out and tell me the purpose for them. I am going insane over here.