The way we choose to advertise and market our companies have changed drastically over the past century. Though every option there to get the word out is still used, some are utilized much more frequently. The amount of business that a perceived advertisement is capable of drumming up determines the relevance and usefulness of its presence in the marketing layout of a business.
In the 21st century, the go to conduit of advertising is the internet. SEO is the number one goal in the pursuit of making your services known to the world. Below are three ways you can optimize the privilege of having technology that can reach everyone in the world at the same time.
Make Your Content Relevant
Have you ever entered a keyword or words into a search engine only to be brought to a list of sites that have absolutely nothing to do with what you are looking for? It happens more often than it should. Sometimes, it’s a simple user error. We find it and adjust.
Other times, it appears that there are writers on various sites who do not seem to understand the responsibility they retain to write relevant content on their site. For example, if you own a law firm, and your specialty happens to be foreclosure law, the articles you include on your page might include descriptions of how you can assist with chapter 7, 11, and 13 bankruptcy, and foreclosures.
You might also include details about the legitimacy of your business, such as how long you have been in the practice and what other customers have to say about you. If you take this opportunity and spoil it by blogging about the best way to change a diaper, the inbound traffic to your site will be negatively affected, because search engines will connect you more to child rearing sites than law.
Keep it Up to Date
Along with making sure that your content is relevant, you need to make sure that it is current. Keeping with the setting of our law firm, if you decided to build you website in the late 1990’s, and refuse to update the information on your site, you could invariably lead several of your clients down roads to bankruptcy that simply don’t exist anymore.
When the outdated information is discovered, you will not only lose the potential profit from the offended client, you will lose any future references from that client to friends and family. Take the time to make sure that you update the information on your page. Keep your content relevant. This will make sure that you continue to make the cut in SEO.
Use Natural Links
Within any website, there are always links that lead to other related sites. These links are usually placed to help the customer find additional information on the topic they are researching or supply a means to accomplish the task they are attempting to complete. Many sites employ the “click me” button.
These may be helpful once a client has managed to find the site and is waist deep in navigating through it, but will do little to boost your search engine rankings. Unfortunately, this mistake would make sure no one finds your site. Make sure to include naturally flowing links that include short phrases rich in keywords that will point the masses to your company and what you have to offer.
Search engines are a customers best friend. Companies like Google and Bing have made it easy to find a service for anything they might need. Follow the tips above and make sure your company is one of the first they lay their eyes on.