The case with any blog post or website is that you want to achieve the highest possible SEO rank possible. This leads directly to positive traffic, which can in turn either result in higher sales and more advertising revenue, or just gaining brand trust. But especially when it comes to getting these high rankings with respect to specific subject matter, there are helpful tips to follow for designers and writers in every industry.
For example, as a content generator, you can highlight differences between similar subjects, learn about semantic, use keyword clouds and generators, creating tables of contents, and avoid penalties of repetition that are rampant in the SEO world.
Highlight Differences Between Subjects
Most subjects can be split down further and further into specifics, and creating blog posts that do this can help your SEO scores out. For instance, if you have a site that deals with money, you can write a blog post describing the difference between debt management and settlement. The use of words will all be within the spectrum of debt and finances, but the specifics in the language will create opportunities for solid SEO usage along the way.
Reading about semantic SEO can be a huge benefit to your website as well. As you deconstruct the algorithms that Google uses to give SEO rankings in the first place, you’ll find that your writing about a subject will improve rapidly as well. Especially with niche subjects, you can use semantics to immediately put yourself in the driver’s seat as a contextual expert in nearly any subject after a few simple searches.
Use Keyword Clouds and Generators
There are websites out there that provide keyword clouds to help with your SEO efforts regarding specific subjects. As an example, if you search for keyword clouds around the idea of ‘playing the trumpet’, you’ll see that an analytical readout is produced with all of the technical aspects around that subject that you can write about for increased SEO scores, as well as better information at the core of your posts.
Create Tables of Contents
Specific subjects often require a bit of unpacking via different textual categories, and that gives you another opportunity to make your SEO score higher by adding a table of contents into your blog post. The links create better organization for your information, added value for your readers, and better scores in the Google environment.
Avoid Penalties of Repetition
There are certain penalties involved in writing a post that has too much repetition of certain words or phrases. Though it may seem counterintuitive, especially when you’re dealing with specific subject matter, use the actual term itself only a handful of time, and after that point concentrate on other words that describe it in-depth.