Search engine optimization is a tricky marketing strategy for any size business. Google regularly updates and changes its algorithm. Hours of work go straight to the trash when Google decides to update their standards for ranking.
On the brighter side, there are a few basic SEO techniques that do not change. Through constant updates and new material, some tactics of search engine optimization are universal. Take a look at a quick summary of just a few of those useful practices.
Consider hiring an agency for help
If all of this is something completely foreign and there is no time to study up on SEO, consider hiring an agency for help. Choosing to hire outside help is perfectly acceptable, but the agency should be watched.
Some SEO agencies utilize questionable methods to earn higher rankings. They may achieve quick results but at some cost of the image. Slithering around the rules does not look the best when a company just quickly rises to the top of the Google rankings.
Set up accounts with Google
Set up a business listing account with Google. It will help with local listings and make the company’s information easier to locate. Local results always pop up first for a person searching, so it is important to be at the top of local listings.
Get all the details of the business uploaded for free, and the listing will be up and running. A Google My Business account should be the first step to building an SEO campaign.
Drum up local citations
A local online citation is just where another website makes mention of a small business and all of their basic information, such as address, telephone number, fax, etc. The presence of several different local citations will improve the business’s visibility.
Make sure the website is mobile friendly
Mobile friendly websites will typically launch higher in the Google rankings due to their accessibility. It is not a difficult process to master, especially if web builders and writers are already familiar with the WordPress platform.
Keep up with regular research
It is important to keep up with what other sites in the same niche are doing to rank on the top. Set up and utilize the Google Analytics tool as well. It will help keep track of just who and what and when people are visiting the business website.
Invest time in sustaining a blog
It is also helpful to invest time in maintaining an informational/entertaining blog for consumers and colleagues. Not only can the blog be utilized to keep the public informed of any special sales or coupons, but it can also keep the public invested in the company’s development and the realm of service.