Will Twitter avatars render Gravatar irrelevant?

I can’t help comparing Twitter Images (tweetimag.es), which extract a user avatars with just a URL to the more established universal avatar provider Gravatar, which is dependent on an email address.

While there are certainly more email users than any web service out there, Gravatar isn’t quite as buzzworthy as Twitter; it’s a more specific service after all. However, because of this Twitter Images service, extracting an avatar is much easier than Gravatar’s implementation and could gain more traction as a legitimate avatar solution on blogs. I won’t be surprised if Twitter scooped up this little project for itself.

On the other hand, being dependent on Twitter—whose popularity still causes downtimes to this day—may not be such a good idea for critical endeavors, and it may be more advisable to go for the service whose sole business is avatars (or if possible, identity management).

Gravatar and Twitter don’t have to be adversaries. I’d want Gravatar to take the high road and embrace all the popular identity channels, be it Twitter, Facebook, Google, Yahoo, MobileMe, OpenID, etc. Or should one leave the multiple avatar sources feature to the developers just like you can have different login and identity options on blogs and web services? Perhaps Mix Online’s Incarnate is the right way to skin the cat.

Beyond logos or faces

So I was reading Elliot Jay Stocks’s post on the Apple tablet and noticed all the fancy gravatars his commenters had (maybe because they were not as small as the ones in the blogs I frequent). One in particularl that caught my eye was Jeremy Swinnen‘s and made me wonder if, like Sam Wilson‘s, it was a condensed version of his website and/or brand. I visited his site and turns out I was wrong.

Avatars are usually faces (photographs, caricatures, etc.) or logos, because that’s the most straightforward way to advertise yourself. But why not try something that remind people of your own website? Chances are that’s the first thing they do after reading your comment: check out who you are via your homepage.

If the logo in your avatar is featured prominently, which is probably the case anyway, then great. But I feel a disconnect when visiting a site that has no visual ties to the avatar associated with it. And putting a spin in your branding by using more than your logo in an avatar is a worthy challenge.

Sure, we also associate people with their respective URLs, but aren’t avatars the proverbial peacock’s feathers, the smoke and mirrors, the flashing neon sign—to lure people in, establish a connection, and possibly seal the deal on whatever it is you’re “selling”?

If you’re not choosing the most effective way to bring people over from Mr. Stocks’s site, then you could be missing out.