Money has to come from somewhere when a new marketing campaign is birthed. There are a million and one different ways to procure funding for such things, but we only have time to talk about a few. There are several questions to be answered, as well.
Funding can come from the equity already retained by the business owner, it can be facilitated through a short-term loan, or thrifty budget arrangements might serve the purpose well. However an owner decides to fund their new marketing campaign, there are a few ground-level pieces of information that should be understood. [Read more…]