Multiple Blogs or Power Houses?
I’ve been thinking a lot on whether it’s a good idea as a publisher to focus on several smaller blogs, or try to build a real power house. In my opinion, it’s not an obvious choice for someone that wants in the new media publishing sphere.
On one hand, having a bunch of smaller blogs means that you can cross-link and -promote to launch new projects, as well as drive traffic from one blog to neighboring niches. That’s a good thing, and what blog networks such as b5media does.
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