Tumblr is no longer just the home of reblogged pictures, quotes, music, videos, and journal entries of friends you follow; it’s also gaining favor with the more discerning content creators in the design and technology circles, turning it into a truly professional publishing platform. This phenomenon is thanks to its relatively easy customization while keeping its interface decidedly simple.
My question is, if Tumblr’s audience is becoming more mature, should it shift from its dead-simple appeal and grow up too? David Yeiser prefers its current approach:
What’s neat about Tumblr is it’s not only a great publishing platform but a great tool for content consumption. [...] as self-publishing has changed to shorter forms and varied media the traditional feed reader has become obsolete. I shouldn’t have to click a title of a post to read a quote. [...] I think the way Tumblr aggregates and displays blog posts is the future of feed readers. Though I’m not aware of any standalone readers that take this approach.
Personally, I disagree. I follow a lot of people (and non-people) on Tumblr, producing remarkably varied content genres (e.g. XKCD Explained, 53 Weeks of UX, Sweet Home Style) with no way of filtering which ones I’d like to view at a time. Infinite scrolling in the dashboard can only take you so far in browsing ease.
Unwieldy content consumption is a familiar problem experienced on Twitter and Facebook, and by people who want more options, more control. Except there are now methods of dealing them on those sites. It’s even a big business for third party companies. On Tumblr, that remains to be seen.
Dashboard filtering options would be a welcome addition to the site. The reason is that “following” is a one-size-fits-all option when the truth is we need many.
And there lies the rub with a hosted platform, as well as platform that caters to simplicity first and foremost. Notice that as the concept of feed reading, trackbacking, and commenting are abstracted, if not replaced with Tumblr’s own conventions of dashboard reading, reblogging, liking, answering, one is forced to adhere to a closed set of standards inside its community. For a community that’s got such a wealth of content, consuming and sharing and communicating through that content but with limiting, non-standard methods is a turn off. If I link to a Tumblr post from a non-Tumblr site, will the owner of that tumblelog even know that I did?
Again, all of this wouldn’t be so bad if there were more options available, even as premium features. Right now, there aren’t.
What should Tumblr do? Should it go the WordPress.org and Identi.ca route and provide an open, self-hosted platform? Should it take some notes from the old-but-still-strong LiveJournal? (In some ways their user bases are the same.) Should it push its API more aggressively? Should we just wait and see what they’re up to, or accept that it’s really just a different culture from what we’re accustomed to?
As someone who’s enjoyed a lot of great content on Tumblr and is tempted to migrate her personal blog over there, there are a glaring number of things holding me back.
Amidst all the exciting and controversial new directions Twitter is taking since they’ve been announced at the Chirp conference, one stands out: Ev Williams admitting that “Twitter is too hard too use”, even mentioning that the phrase “I don’t get Twitter” is the second suggested search in Google.
After all these years of the pundits identifying Twitter’s strength and eureka moment to be its simplicity, Ev’s statement says a lot about the company. They could have skipped over this detail or worded it in some other way, but talked about it anyway. Sincerely and transparently.
We’ve known this for a long time, but it was growing too fast for us to address these issues.
There are several lessons rolled in here. Despite all of Twitter’s growth in usage and features, they still don’t want to drop the ball on simplicity even if other products probably would have, because they can afford to.
But simplicity doesn’t only mean keeping the number of features at a minimum; it also means being intelligent enough to anticipate what users need. The way Twitter is built makes it into “different things for different people”—hence the explosion of 3rd-party apps and the creation of its own jargon. Retweeting, hashtags, trending topics, recommended users, and lists were all created arbitrarily by the community later on integrated as real features. Now the company is pushing further in location awareness, mobile, infrastructure, and APIs.
As long as there’s this open dialogue among the founders, the users, and all the developers, Twitter will remain as inspiring and innovative as ever.
Twitter definitely upped its game as its new homepage rolled out today (viewable only if you’re logged out). Now its greatest strengths are featured front and center: real-time search and trends. A wise upgrade no doubt, but there’s something off about the design.
On any other website I wouldn’t have been bothered by this. A fair amount of blue, green, gradients, rounded corners, and overall sleekness reminiscent of a certain OS: these are all “acceptable” characteristics of good web design these days. The problem is, this is not what Twitter is about.
To me, Twitter is warm, organic, friendly—all because of the homepage (and the Fail Whale, of course). Sure, it used stock illustrations instead of commissioning original ones, but they were distinct enough. None of the cliche sunbursts and clouds, or the decidedly safer shades of blue.
And just as Twitter exploded in popularity, so did its branding. There’s an official Twitter bird, but whenever I see any other illustrated bird—hawk, owl, or any other kind—I think of Twitter. Heck, when I see that almost distinct light shade of blue (forget Tiffany & Co.!) or a rounded typeface, I think of Twitter. And while LOLcats have cemented their meme-dom for a while now, it’s really Twitter that shot them to stardom when they were used as error messages on the site.
Sure, all these inside jokes, cutesy mascots, and pastel hues may seem immature to some, and maybe the higher-ups thought it was time to get Twitter a personality makeover. What did they replace it with, exactly? tweaked Web 2.0 slash Apple design elements? Try again.
The old design elements fit Twitter’s image of sheer simplicity, of 140-character answers to the question “what are you doing?”. And today, with the homepage redesign, that image has started to slip away.
What’s the hottest thing on the Web right now? Twitter, and a host of other dead-simple, single serving websites. If you plan on making a new web app, make it as simple as possible, if not simpler. Take Aviary’s Screen Capture service.
Just a short background: Aviary is a suite of web-based graphics applications, all named after birds. The branding concept is fantastic, if I do say so myself. The fact that they run on Flash and are essentially competing against the very maker of said platform—Adobe—is a very interesting feat in itself. It is, however, a bit premature as Flash remains hardware-intensive.
Screencapped Google.com because the doodle today looks extra-nice.
So, back to the dead-simple part. All you have to do is enter the URL of a website you want to screencap after Aviary.com and wait a few moments until Falcon, the simplified image markup editor, loads the image up. Crop, resize, add a few scribbles, and save your screenshot. Done!
Of course some people will need options, which the Capture page and the Talon Firefox add-on can provide. But that isn’t really Aviary’s achievement here. It managed to create a screenshot tool that requires nothing but entering a URL in the browser address bar. No need to wait for the app to start up, no need to remember special conventions to make sure the thing works properly.
Simple, elegant, brilliant. We will always have huge, complicated methods that will get the job done, but most of the time it’s the leaner, less intimidating tools that win us over.
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