While it’s true that social media marketing requires you to understand how various social media platforms work and the basics of marketing in general, there are a few skills that someone who wants to have success at social media marketing should have. However, these skill often aren’t ones that you can learn from business school or even that you can learn on the job while already attempting to conduct social media marketing. So it follows that if you have these three skills, you can arguable learn all you need to know about the logistics of social media marketing and then use these three skills to make yourself truly excel. So to help those struggling with their social media marketing efforts, here are the three skills you need to be good at SMM.
Being witty can help you in a lot of different areas of your career. It can help you in making a good impression at a job interview, it can help you make friends with the right people to help you climb the corporate ladder, and it can help you better connect with like-minded people.
According to Sarah Snow, a contributor to SocialMediaToday.com, humor and wit have a large place in social media marketing. If you can make people laugh, you have a much better chance of having successful marketing campaigns, especially on social media where your space is limited and very precious. Being witty through social media for your brand or business can help you be more memorable, get better responses from your audience, and solidify your social network. If you’ve been hesitant about letting your humor show in your social posts, stop holding back!
Unless you yourself are an avid hunter and marksman marketing rifle scopes to other avid hunters and marksmen, you’re probably going to need to do a fair amount of research if you’re really wanting to connect with this group on social media. This idea goes for any industry, niche or topic out there—anyone can become an “expert” with enough research.
Sonny Ganguly, a contributor to Marketingland.com, shares that not only do you have to be good at researching your target audience for social media purposes, but you also have to research your competitors, other recent campaigns from your industry, and your own ideas to ensure you’re hitting the mark exactly where you want to and should be. If you haven’t been using all the research skills you have for your current social efforts, it’s time to start.
Without adequate organization, you’ll never be able to cover the amount of ground you want to with your social media campaigns. There’s just too many platforms out there and too much work to be done to just wing it. For this reason, Evan LePage, a contributor to Hootsuite.com’s blog, suggests creating detailed strategy calendars that include content, images, and posting information to ensure you’re staying on track with your social goals.
Although you’re going to need a bit more than just these three attributes to be a solid social media marketer, these skills are an awesome place to start if you’re looking to set yourself apart in the social media world.