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The Importance of Page Length

March 30, 2006 By

The other day I created a skeleton for the new 9rules subpages (we have new features and stuff so yes, a new one is necessary) and I kept on adding content to the page to the point where it became really long. Looking at the page after some time away I questioned whether the content was really necessary and knew that it wasn’t, but it was still useful for anyone that decided to scroll that far down.

So then of course I wondered how much of a negative impact does page length have on sites that use as much page real estate as possible to fit useful stuff in? There is a difference I know from having essential information hidden from your users, but what of the content that is useful for the x% of your readers?

Hopefully everyone understands what I am talking about here. With CSS and compression technology, what is the harm in adding just a bit more to your pages if they aren’t harmful? I guess this goes along with the whole conversation of incorporating useful data in your footers.

Filed Under: freelance writing

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