Tuesday over in Notes I asked is it time to bring the focus back to new media again? Over the past couple of weeks I have been playing with podcasts and vidcasts and have had great success with each and I am beginning to wonder why we aren’t seeing more of this interactivity on our own sites or even business sites? I’m not preaching that we make a return to all Flash sites, but in this broadband everywhere world wouldn’t offering something a bit more give you that advantage you have been seeking?
I think the web will always be ruled by text and rightfully so, but there are limitations to working in a text only web. I can write about how I work, or I can show you how I work. Which one do you think is more effective?
Should all your vital information and important messages be only in audio or video form? Of course not, but they should complement the text on your site. Wouldn’t it be nice on the Company’s About page where you list bios to have text and a video so people get to actually see the person and hear what they have to say about themselves. Sure you can have pictures up, but that doesn’t give you that much insight into the person.
Maybe an issue is that so many of us creatives aren’t comfortable with trying new channels of creativity. Once you get into the web design groove it’s easy to want to stay in that comfortzone without having to push your limits any further. If that’s the case, do you think a time will come where you will get left behind? In general though, why don’t you think we are seeing a push into new formats of passing along information and communicating? YouTube and MySpace have shown how effective video and audio are to the masses so why aren’t we exploiting these channels more?