Rhetoric is a strategy that allows us to classify important information to have a beginning and middle and end. You can carry this philosophy to your websites for creating an effective experience useful for your users. The three steps become attractive, inform, and invoke the customers.
Attract the customers
The ability of the web hosting companies to attract the customers relates to the content quality on their site. This involves the topics that come to discussion on a site. In addition, the aesthetics of the site should compliment the content to have a better design.
You will gain credibility if you write quality content continuously as compared to other sites. Another way of gaining credibility is via the endorsement of a person who is having high credibility.
Inform the customers
If the web hosting companies want to attract the customers to their site, it becomes their job to keep them informed. Certainly, the customers have some interest as they are visiting your site, but you should inform them with not only quality content, but also with some other issues involved for informing someone. For effectively informing an audience, you should convince them about the relevance and importance as well the timeliness of important messages.
Invoke the customers
Some “call to actions” used in the web hosting community such as developing accessible websites for avoiding “www” in url’s. To invoke customers into action the interaction they are having with your message must be addressing their real motivations as well as their real needs.