One of the most important metrics to keep track of for your online business is conversions. If the people visiting your website aren’t completing the tasks you want, there’s probably something wrong for your visitors between getting to your site and going through with your specific calls to action. This can especially be seen if you have form fills on your site that don’t get completed as much as you’d like. Luckily, there are some simple things you can do to increase the conversion rates of these forms. To show you how, here are three tips for getting more conversions with your online form fills.
Use Your Page Wisely
To get the most attention to your form fill, you’ve got to have it placed at the right spot on your page. If your visitors have to scroll all the way down to the bottom of the page before they even see the form fill, the chances of them completing it are very slim. Knowing this, online marketing guru Neil Patel recommends putting your form fills above the fold. By doing this, you’ll ensure that everyone who visits that page will see the form. With this type of exposure, you should see your conversion rate skyrocket as compared to when you had the forms buried under other pieces of content on your page.
Highlight Your Call To Action
Although you may be a big fan of subtlety in your normal life, that doesn’t work too well for online businesses looking to increase conversions. According to Diana Urban, a contributor to HubSpot.com, your form fills aren’t truly optimized until you’ve place a legitimate call to action at the top of this form. Don’t be scared to directly ask your visitors to take a specific action. If you do so, the chances are higher that that action will actually take place. So rather than titling your form fill with something vague, try a direct call to action that invites them to give their information in exchange for something valuable from your business.
Consider The Length Of the Form
With your form in the right place and your call to action optimized, the last thing you need to do is make sure your form is the right length. Oli Gardner, a contributor to Unbounce.com, shares that if your form fill requires too many spots to give information, it can be a big turn-off for your visitors. Although you may want as much information as possible from your forms, it’s better to get the conversion and use the limited info you’re given wisely than to get no information at all because no one is converting. Try A/B testing to see what the right amount of fill boxes is for your business.
If you have a low conversion rate with your website’s form fills, use the tips mentioned above to increase those metrics starting today.