Instead of using an under construction page, a coming soon page with possibly a newsletter subscription link and some contact information for the company will work wonders. It creates anticipation and will hopefully make sure the visitors return some time soon.

As for sub pages on the site, i agree, don’t add them until you have content for them.

This article seems a bit pointless…

I do *not* do ‘under construction’ pages.

But. ‘Under Construction’ implies that a) the topic *will* be covered in the future; and b) checking back fairly soon should get you the information you need.

There is an implied contract on ‘under construction’ – that the construction is in process and will complete in a week or two, or sooner.

I tend to put what content I have onto a page, and complete it later as content arrives. New visitors take advantage of the most recent updates; previous visitors don’t know that there is more content now, than when they last visited.

Content should always be fresh, we all know this, and visitors should be aware of the value of re-visiting sites. But. Pages *do* sit for years, articles, blog posts, etc., even ‘under construction’ pages. And not all visitors have been around the Internet enough to catch on to the *types* of pages that are more likely to be updated.

I finished adding a section of pages on hunting scopes on a client’s site. I left the pages outside the navigation loop, although it was intact on the new pages, until I got buy-off from the customer. Then I updated the nav links on the other pages, and voiler! the new pages appeared to visitors.

Getting visitors to visit updated pages can be tough, and I can see one advantage to letting them know to return to this page, when the update has been completed. The problem is the number of abandoned ‘Under Construction’ pages – have taught us all that ‘under construction’ really means ‘abandoned’.