Small businesses must embrace technology in order to succeed for the long term. It’s not enough that you establish your presence on the internet but more importantly, entrepreneurs needs to know how to maximize their presence online on a daily basis.
Apart from utilizing the different social networking sites, for example, having a website or blog is also essential. This way, your followers and existing customers have somewhere to go when they want to be updated about your products and services as well as special deals you might be offering.
Many companies today are using WordPress for their websites or blogs. This platform is very popular because it is easy to use and can be managed by business owners themselves who don’t have technical background. With numerous WordPress plugins already in place and more being developed, users can be sure to create a more interactive and user-friendly site.
CaptainForm – Forms are vital in collecting information from users. And it is much more important for websites that aim to earn revenue. For those still starting out on WordPress, the CaptainForm is highly recommended. It has a drag and drop builder feature that lets you create contact forms, subscription forms, order forms, payment forms among many other online forms. This is available in the beginner and pro versions.
Google Analytics – Checking statistics of your website or blog is as important and you can do this with the help of Google Analytics. Considered the most comprehensive free analytics tool, it lets users determine where their visitors are located and what they are doing on your site.
BackupBuddy – Websites need to have backups to ensure that information does not get lost when the main site or its server encounters a problem. Backup Buddy is a reliable backup plugin that can protect your valuable data and restore your website easily when something goes wrong.
Testimonials Widget – Business owners can also add the testimonials widget to their site to display the positive feedback from their customers. Keep in mind that testimonials are helpful in building relationships with your customers and gaining their trust.
Akismet – Spam is never good for blogs but when you install Akismet, you won’t have to worry about it. This free plugin can help you fight spam as they come.
WordPress SEO by Yoast – When it comes to search engine optimization (SEO), the WordPress SEO by Yoast plugin is the best. It takes into account the titles, meta descriptions and category on every page and blog post. Its other feature includes setting up rules for SEO robots such as follow, nofollow, index and noindex. It also allows users to customize their page or post descriptions for Facebook and Google PLus.