Marketing is just as important for your business as making sales is. It’s important to market your business in the right way, and in as many ways as you can. Don’t neglect local marketing just because internet marketing seems like it reaches farther.
You don’t want your business to go into debt, so you need to do what you can to bring in money. That means spending some money on a good website, advertising. Brochures, and even some business cards. You may even want to hire a blogger or a social media expert.
Create SMS Coupons
Nearly everyone is carrying around a smartphone these days. As a business, you need to take advantage of this. By allowing customers to sign up for text messages from your company it opens up another way for you to reach them.
Not only does texting them allow you to share sales with them ahead of time, you can also use it to send them coupons. The coupons can be used in store, and don’t even need to be printed out.
Have An Online Only Sale
Having a sale for certain items that can only be gotten for that particular price online can help you draw in new customers. Just as you can draw people into a brick and mortar shop with an in-store only sale, so to can you do that online. It will increase your views (giving you a Google boost) and it will increase your sales as well.
You’ll likely invite people to this sale in one of three ways. You could text those that are signed up for SMS messages, email those that are signed up for emails or newsletter, or you could share it with your followers through social media.
Sell In More Places
It can be very helpful to your business to have your items and services available in more places. It will be a way of marketing your business and what you have available that can also lead to new customers and direct sales. Sites like Etsy, Ebay, and Amazon all make it fairly easy to do this.
Use Social Media
If you’re not using social media on a regular basis to market everything your business does, you’re missing out on a great resource that could attract new customers Don’t just use Twitter and Facebook, even though they are two of the most popular and common social media sites to use. Find ways to make Instagram, YouTube, and even Pinterest work for you.
You will use social media to share your products and services, to share coupons and sales events, to introduce new employees, to share your newest blog posts, and even to share links to all of the places people can buy what you have to offer.