Comments on: Okay, so you’re the CEO of Digg

By: Digg, HD-DVD and the True Power of Community

Digg, HD-DVD and the True Power of Community — Wed, 02 May 2007 04:49:05 +0000

[...] Running a community is a fine balance between making the users feel empowered and doing what is right for the site. We come across such situations a lot over at 9rules and fortunately have done pretty well. For everyone that thought user-controlled content sites was the wave of the future you better think twice. It will be interesting to see how the site looks in a couple of hours and what the aftermath of all this will be. Almost funny that just last week I asked what happens when Digg plateaus and not too long ago what would you do if you were the CEO of Digg. [...]

By: TPN :: The Global Geek Podcast » Blog Archive » Another Nail in Digg or Falling on It’s Sword?

Thu, 08 Feb 2007 04:37:11 +0000

[...] – Wisdump [...]

By: Montoya

Montoya — Wed, 07 Feb 2007 16:24:36 +0000

Even though removing the top users list is a terrible idea for Digg, I would love it if that happened. I hate top users, they add so many links from sites that don’t need the Digg traffic boost.

By: Mike Papageorge

Mike Papageorge — Tue, 06 Feb 2007 14:39:28 +0000

You donâ€™t think creating new sites would cannibalize the current user base?

I don’t think so, no. I mean, digg is for digg users, it’s only going to get so wide an audience. Hell, I can’t stand the noise in there; I’d pay to get into an *ahem* more mature venue, for lack of a better way to put it. Sure, I may go to digg once in a while, but I’d go to the paid venue too. Just like I’d surf HUGG for green links, and possibly some other niche link site for other stuff.

Basically, think of a big discotec. One room has hip-hop, another rock, another has some chill and then of course the house room :-). Take your pick depending on your mood.

Build out sites that cater to a particular niche, and maybe have one login to rule them all. Let your userbase go where they want, but market the different topics to their predominant market. Maybe a user could build it’s own homepage by subscribing to different niches…

The gist is marketing. Build a product that you know a market wants. Digg has a product that a market wants, and now they’re, as you say, fixing something that may not be broken…

By: Kyle Korleski

Kyle Korleski — Tue, 06 Feb 2007 08:43:01 +0000

If I were the CEO of Digg, I’d stick my head in a volcano rather than listen to that twit, Kevin Rose.

By: Scrivs

Scrivs — Sun, 04 Feb 2007 20:13:01 +0000

I think you need nailed it Papa G. You don’t think creating new sites would cannabalize the current userbase?

By: Mike Papageorge

Mike Papageorge — Sun, 04 Feb 2007 14:03:58 +0000

If I were CEO of Digg I would help foster the passionate community that I created by not pretending I can fix things that arenâ€™t truly broken. Reading into your article, it seems that what we are seeing is a reflection of the lack of business plan issue. When KR paid that first developer 200bux to code up Digg 1.0, what was his cash flow model? Likely AdSense. So now, maybe we want to turn this thing into something more mainstream, where the user base is bigger and therefore the target market is bigger (see left hand side of graph). This could increase the valuation of Digg. But the issue is what you are saying. Digg has been built for a certain target market (see right hand side of graph). Pissing off that market may be a bad idea. If anything, they should, as you say foster the passionate community that I created. Maybe they should think about taking up another niche and customize the application for that market, rather then trying to make Digg something it isn't, or something that it's user base won't let it become...

By: Scrivs

Scrivs — Sat, 03 Feb 2007 19:13:51 +0000

Exactly my point. It’s a measure that does nothing but piss more people off. Sure some people will champion the fact that they are all equal now, but those usually stem from the people who have no need for such lists or couldn’t make it on the list themselves.

By: Rick Turoczy

Rick Turoczy — Fri, 02 Feb 2007 21:40:57 +0000

In response to your comment that “finding those top users isn’t a difficult task”? Well, it just got even easier with this interesting development:

http://www.efinke.com/digg/topusers.html

(via TechCrunch)